voke Announces Market Mover Array(TM) chart for Application Lifecycle Market
July 23, 2008

Leading Analyst Firm Releases the First Independent Analysis of the Application Lifecycle Market

San Francisco, CA July 22, 2008 – voke, inc., a modern analyst firm for the Web 2.0 world, announced today the publication of its 2008 vokeStream “Core Vendors:  Application Lifecycle” research which includes the voke Market Mover Array chart for the application lifecycle market.  This research examines the market leadership and technology leadership of each vendor discussed.  As a result of rigorous qualitative and quantitative analysis, each vendor is ranked in the voke Market Mover Array in one of three bands:

• Pivotal – vendors that are crucial to the continuation of the market and are highly visible
• Influential – vendors of considerable importance that are making an impact on the market in new ways and are viewed as a compelling force
• Transitional – vendors that are at a crossroads in the market, either just entering  the category or moving out of a market leadership position without much or any impact on the market

Today, voke is announcing its research and the voke Market Mover Array placement for HP, IBM, Microsoft, and MKS.  The analysis provides insight about how each one of the vendors is moving markets beyond the status quo with their unique approach to global lifecycle transformation.  Ongoing analysis of core application lifecycle vendors will trigger analytical updates on a continuous basis.

“Today’s announcement of analytical research about core application lifecycle vendors is a significant milestone for the industry,” said Theresa Lanowitz, founder of voke. “It is critical to view the application lifecycle market in a solution-oriented way where work is now performed in a collaborative fashion involving multiple stakeholders. Vendors delivering application lifecycle solutions are shattering barriers and moving markets.”

voke’s approach to the application lifecycle focuses on a holistic view of the market leading application lifecycle platforms.  As it becomes clear that software drives the business, the integrated approach to the lifecycle is essential to transforming the enterprise.

voke’s “Core Vendors:  Application Lifecycle” is available immediately to premium members of vokeStream, voke’s definitive platform for analytical research and content at www.vokestream.com

About voke
Founded in 2006, voke, inc. represents a new model in thought leadership based on fluid collaboration, discussion, and real-time interactions to deliver strategic advice in technology markets.  By communicating, collaborating, and understanding the impact technology has on the world around us, voke delivers market analysis, trend observation, and insight.  Companies of all sizes, financial firms, and venture capital organizations turn to voke to harness strategic marketing, independent and impartial market observations and analysis to move markets beyond the status quo.

Targeted memberships in the vokeStream community are available for the enterprise, technology vendors, press, service providers, financial analysts and venture capital teams. Visit www.vokestream.com to request a membership.