New Analyst Firm, voke inc., Navigates Application Lifecycle Market with Dynamic Strategic Offerings
September 25, 2006
vokeStream Application Lifecycle Ecosystem Study Takes Real-Time Approach to Market Analysis

BOSTON, MA -- Sept. 25, 2006 – Today voke inc., a modern analyst firm for the Web 2.0 world, unveiled its strategic marketing, analysis and real-time insights service to the Application Lifecycle Management market. Founded by former Gartner analyst, Theresa Lanowitz, voke was established to more closely align with the demands of today’s dynamic and global enterprise IT providers, including agility and real-time market intelligence in the face of market factors such as service oriented architectures, offshoring and reliance on third-party solutions.

“The companies who will be most successful in today’s environment of shortened lifecycles and streamlined budgets are those who are able to offer flexible solutions that encompass not only technology but options such as managed services and best practices,” said Theresa Lanowitz, founder of voke. “Just as enterprise customers need to navigate this maze of possibilities, software suppliers need to keep pace with changing market dynamics and deliver the right technology and solutions to enable business.”

To meet this objective, voke unveiled its Application Lifecycle Ecosystem report, which represents a new, deeper model for tracking markets, vendors within the markets and gaining perspective on the future. The vokeStream Ecosystem is a dynamic document that chronicles vendors in the market, with updates triggered by market events and vendor situations. Factors that determine a company’s placement in the Application Lifecycle Ecosystem include: Market penetration, executive team, marketing, sales, technology, financial strength, and roadmap strategies and tactics.

voke’s initial offerings include vokeStream Prime and vokeStream Live, subscription-based services delivering industry insights in fluid, dynamic and collaborative ways. vokeStream Prime includes immediate analysis of industry news, comparative studies of technology suppliers, predictions for future trends, players and markets, and more. vokeStream Live includes interactive content which delivers thought-provoking question and answer sessions with summaries and recommended actions for enterprise IT organizations.

voke offers a free “What’s Next?” blog that examines issues resulting from technology challenges identifies how technology must be exploited to move society to the 21st century. This free blog is available at.

“Enterprise customers rely on market intelligence to evaluate the industry trends and solutions that drive business direction,” said Dan Koloski, director of Strategy at Empirix. “What sets voke apart is the market experience of its analysts and intelligence that is delivered ‘as it happens’ as opposed to waiting for long cycles to review and approve.”

“The analysts at voke are extremely in touch with the Application Lifecycle market and have been advising software vendors as their product lines evolved from development and testing products in the late 90s to the comprehensive business solutions offered today,” said Dan Schoenbaum, senior vice president of Marketing and Business Development at Tripwire and a former executive at Compuware (CPWR) and Mercury Interactive (MERQ). “The Application Lifecycle market is at an inflection point in its history with consolidation and commoditization waiting in the wings. voke can assist vendors who strive to manage both strategic and tactical issues with clear and decisive actions.”

vokeStream Prime and vokeStream Live are available today, with an interactive package designed for the financial analyst community to be launched at a later date. For more information, please contact Julie Tangen at

About Theresa Lanowitz
Theresa Lanowitz of voke, inc. is recognized worldwide as a strategic thinker and market influencer in the application life cycle and device software optimization (DSO) markets. With over 20 years of experience, Theresa has been associated with some of the most breakthrough technology and products of their time.

From 1999 through 2006, Theresa was a research analyst with Gartner. During her tenure with Gartner, Theresa pioneered the application quality ecosystem, championed the application security space, and consistently identified new and emerging companies to watch. As the lead industry analyst for billion dollar plus enterprise software companies such as Mercury, Compuware, and a host of others, Theresa developed marketing and launch strategies, corporate and product messaging, and identified partnering and acquisition opportunities. Theresa has been a trusted advisor to some of the largest software companies in the industry.

About voke, Inc.
Founded in 2006, voke, inc., a modern analyst firm for the Web 2.0 world, represents a new model in thought leadership based on fluid collaboration, discussion, and real-time interactions to deliver strategic advice in technology markets. By communicating, collaborating, and understanding the impact technology has on the world around us, voke delivers market analysis, trend observation, and streaming insight. Companies of all sizes, financial firms, and venture capital organizations turn to voke to harness strategic marketing, independent and impartial market observations and analysis to move markets beyond the status quo.
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