New voke Survey Indicates Virtual Lab Management Will Be Hub of Modern Application Lifecycle
March 24, 2010

Survey Finds Average Participating Organization Saves Over $1 Million by Adopting VLM Solutions

San Francisco, CA –March 24, 2010 - voke, inc., a modern analyst firm focused on the edge of innovation, today released the results of its second independent survey on virtual lab technology. The second Market SnapshotTM Report on Virtual Lab Management (VLM) identifies market readiness, awareness, use, benefits, and ROI of virtual lab management technology, and indicates growing demand and utilization of the technology.

From August 2009 to February 2010, voke conducted an independent survey of 100 organizations using virtual lab management technology. The survey found that organizations are leveraging this technology well beyond the testing lab, and achieving significant ROI from VLM technology in every usage scenario.

The VLM market is expanding significantly since the original survey (see Market Snapshot: Virtual Lab Automation – March 29, 2007), and solutions have matured and have seen broad adoption in the market.  Economic conditions and application complexity continue to drive organizations to investigate and invest in technology that will deliver increased productivity and lower capital expenditures. In addition, since 2007, the number of vendors offering virtual lab management solutions has tripled.

What has changed since the initial 2007 Market Snapshot is the expanded use of virtual lab management beyond the initial and intended audience of development and test labs. Virtual lab technology is no longer just for development, QA, and operations. Other stakeholders in the business, such as sales, customer support, marketing, technical publications, and training, are all taking advantage of VLM technology, which is befitting of anyone who needs an on-demand virtual environment.

“Virtual lab management continues to prove itself as a rare, real, breakthrough use of technology revolutionizing the computing industry and the enterprise,” said Theresa Lanowitz, lead analyst for voke, inc. “Virtualization remains the defining technology of the 21st century. VLM has proven to be immediately effective at containing costs, delivering efficiencies in the provisioning of lab equipment, and eliminating both perceived and real bottlenecks. The market potential for this technology has the opportunity to exceed the market penetration of hypervisor solutions and application lifecycle combined. This significant market opportunity exists in the application lifecycle market as well as non-development focused organizations such as sales, support, training, marketing, and many others.”

The research examines the scope of virtual lab management technology usage, how it was funded, what groups were using the technology, the rationale for adoption, the degree to which integration of virtual lab management with application lifecycle management tools was desired and achieved, and technology challenges that must be addressed to encourage further deployment.

Key Findings

  • 100% of participants who evaluated a commercial solution ultimately adopted a commercial solution.
  • Ongoing use and evaluation of virtual lab technology shows consistent adoption and steady usage. The technology quickly delivers benefits, and as a result, is not likely to be rendered shelfware after a short period of usage.
  • Once the technology is adopted and demonstrates value, organizations are able to extrapolate use of the technology to other problems. Virtual lab management is viewed as a way to change the dynamics of the IT organization.

ROI Results

Virtual lab management technology delivers clear, measurable, and quick ROI. Survey participants reported the following measurable results from the use of virtual lab management. 

  • 46% of participants reported direct headcount savings and productivity improvement.
  • On average, participants cited a 38% productivity improvement.
  • On average, 57 servers per organization were eliminated.
  • On average, participants saved over $1 million from virtual lab management use with a savings range from $105,000 to greater than $6 million.

Based on this research, it is clear that virtual lab management is poised to be the hub of the modern application lifecycle. For the first time in the history of the application lifecycle, the de facto nature of a technology streamlines connections and overcomes key barriers across the three pillars of IT: development, QA, and operations.

Vendors covered in the report include Citrix, CloudShare, Microsoft, Skytap, Surgient, VMLogix and VMWare. This Market Snapshot report and the full library of voke publications are available to subscribers at Press may receive a complimentary copy of the full report by contacting the media contact listed below.

Learn More About Virtual Lab Technology

voke is launching a groundbreaking webcast series to focus on the most frequently asked questions of a voke analyst. Enterprises are constantly evaluating and exploring new technology and look for direction and advice in creating a short list of vendors. voke’s innovative webcast series will focus on identifying the short list of vendors in the market with additional discussion of how to justify the solution and how to be successful in the implementation. Join voke on April 27, 2010 for the premiere of What Tool Should I Buy: Virtual Lab Management – Cloud and On-Premise. Joining voke to discuss the justification and success of implementing a virtual lab solution will be Citrix, CloudShare, and VMLogix.

For more information on the webcast series visit

About voke

voke, founded in 2006, is a modern analyst firm focused on the edge of innovation. voke’s primary coverage area is the application lifecycle and its global transformation, including virtualization, cloud computing, embedded systems and device software.

voke provides in depth coverage of core vendors and innovators in the application lifecycle market.  Companies of all sizes, financial firms, and venture capital organizations turn to voke to harness strategic marketing, independent and impartial market observations and analysis to move markets beyond the status quo.  Please visit for additional information.

Media Contact

Robert Nachbar

ZAG Communications for voke, inc.