Analyst Study Reveals 91% of Business Analysts Use Ineffective Tools to Define Requirements
August 14, 2008

Business Analyst Role Explored in Detail by voke in Latest Market Snapshot; Finds Market for Business Analyst Solutions One of the Fastest Growing in the Application Lifecycle

San Francisco, CA August 14, 2008 – voke, inc., a modern analyst firm for the Web 2.0 world, announced today the publication of the voke Market SnapshotTM Report:  The Role of the Business Analyst.  This independent survey of the business analyst focuses on:

• the role and interaction with others in the lifecycle
• the communication processes and channels used to gather and define requirements
• the market readiness of solutions expressly for the business analyst
• a market forecast for solutions designed for the business analyst
The report found that business analysts are playing a greater role than ever in the success of IT projects. 74% of business analysts have been in the role greater than three years, indicating that the role is maturing and having a greater impact on the alignment of the line of business and the IT organization.  The report concludes that organizations with business analysts are more likely to satisfy their customers in a more timely fashion, which translates to a competitive business advantage.

“Software drives the business and business analysts are the key conduit in delivering satisfaction to the line of business by effectively defining requirements to the IT organization,” said Theresa Lanowitz, founder of voke “the business analyst is critical to the overall success an organization will experience with its applications.”

The report highlights the need for improved use of solutions to help the business analyst closely align requirements with the business needs.  91% of the study’s participants say the solutions they use to define requirements are static and do not meet the dynamic nature needed for today’s business analyst. The report also identifies a lack of integration between existing requirements definition solutions and the creation of test cases.  A total of 76% of survey participants manually create test cases from their requirements.

“It is critical to the alignment of the line of business and IT, as well as customer satisfaction to eliminate time consuming and error prone tasks such as the manual creation of test cases from requirements,” said Lisa Dronzek, COO of voke. “Dynamic creation of test cases from requirements frees up the time of the test engineer to focus on more strategic quality efforts.  Incorporating modern and dynamic solutions for the business analyst will complement and enhance existing investments in testing solutions.”

As a result, the report forecasts that the market for business analyst solutions will be one of the fastest growing segments within the application lifecycle market over the next few years, soon to be a billion dollar segment annually.

“The business analyst has been dramatically underserved for far too long,” said David Nyland, CEO of Blueprint Systems, a leading provider of requirements solutions to meet the business analyst need.  “As their role grows in importance, we have seen a significant increase in demand for solutions that help them closely align requirements with the business need.  Our customers are seeing dramatic improvements in their development process by leveraging requirements solutions to enable the business analyst to succeed.”

A detailed market forecast is included in the report.

The full voke Market Snapshot Report:  The Role of the Business Analyst is available to subscribers at

To learn more about this topic, register for the webinar “Business Analysts Empowered:  Optimize Global IT Project Teams Through a Requirements Lifecycle” to be held on Thursday, August 21 2:00 PM Eastern / 11:00 AM Pacific.  To register, visit

About voke

Founded in 2006, voke, inc. represents a new model in thought leadership based on fluid collaboration, discussion, and real-time interactions to deliver strategic advice in technology markets.  By communicating, collaborating, and understanding the impact technology has on the world around us, voke delivers market analysis, trend observation, and insight.  Companies of all sizes, financial firms, and venture capital organizations turn to voke to harness strategic marketing, independent and impartial market observations and analysis to move markets beyond the status quo.  For more information about voke, visit

Targeted memberships in the vokeStream community are available for the enterprise, technology vendors, press, service providers, financial analysts and venture capital teams. Visit to request a membership.

Contact Info:
Lisa Dronzek
voke, inc.


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