Related Content to 2009: Software Companies as Banks, CFOs in the Wrong Role

Each year we enter into uncertain territory because of existing and previously untested market conditions, however predicting the future, or at least having an understanding of what could happen, is largely predicated on understanding the past and observing the present.   

As the saying goes, history repeats itself.  In 2009, expect to see some stunning developments that are reminiscent of the past as well as out of the box thinking by vendors to continue to thrive in new and different market conditions...


We started the year with the New England Patriots posting an undefeated regular season record of 16 – 0.  It appeared to be conclusive; the Patriots would win the Super Bowl – not so fast – the wild card New York Giants made an unpredictable and disruptive move by narrowly defeating the favored Patriots.  It was inevitable that the Patriots lose at some point in the season, it just happened to be the last and most important game.

In July, the greatest sporting event, the Tour de France departed with no defending champion for the second consecutive year!  Team Astana, with two of the three podium finishers of the 2007 race appeared to have very good odds of gaining one of the top three spots again.  Surprise! Team Astana was banned and Team CSC with Carlos Sastre and company rode to an unpredictable and disruptive victory.  It was inevitable that the Tour de France could not escape controversy.

Disruption and unpredictability seem to be the prevailing themes for 2008. In a year when radical and unexpected occurrences were commonplace, should technology be any different?  Let’s take a look at the big issues that may have shocked us, but in reality, were inevitable...

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Following the economic downturn of 2000 to 2003, the Fortune 500 companies that pursued short-term cost-cutting strategies such as outsourcing and rollbacks in quality assurance found themselves ill prepared for future opportunities.  New research suggests that those enterprise organizations that continue to invest in critical IT areas such as software development, virtualization, and core lifecycle solutions will be better positioned for the next cycle of growth and expansion.