NEW VOKE RESEARCH FINDS APPLICATION LIFECYCLE MANAGEMENT MARKET ELEVATING IN IMPORTANCE AS SOFTWARE MOVES BEYOND IT DEPARTMENTS

ALM is Essential to Manage the Business of Software and Fulfill Brand Promise

Las Vegas, NV. June 7^th, 2011 – voke, inc., a modern analyst firm focused on the edge of innovation, today announced the publication of a new Market Mover Array Report on Application Lifecycle Management (ALM). The ALM market is a superset of dedicated functional products for development, quality assurance, and operations, and is focused on the management of these three pillars of IT.

Focused on innovation, technology, and marketing ability the ALM Array highlights the ongoing evolution of the ALM market, as vendors focus on meeting the needs of customers that already have significant investments in point products, and must integrate new solutions into their existing ALM framework. The report highlights technologies changing the face of modern application lifecycle management, such as virtualization and virtual lab management.  And, from the marketing angle focuses on vendors that are changing the conversation in the market from one of technical details to one of business value.

“Today, organizations know that the promise of their brand is tied to the success of their software,” said Theresa Lanowitz, founder of voke, inc. “As a result, more business executives are embracing the important role software plays in overall business success and brand promise.”

Lanowitz continued, “As the economy continues to drive innovation in software, and particularly in how the application lifecycle is viewed, new technology will be critical in delivering more business value. As we move forward, the ALM market will continue to adopt new pieces of technology to make the business of software more productive.”

In addition to a historical synopsis and predictions of where the market is moving, the Market Mover Array Report on Application Lifecycle Management includes analysis of the following vendors, based on their innovation and technology today, as well as their marketing ability:

• HP — defining and expanding the application lifecycle and the necessary link to the line of business
• IBM — providing a comprehensive lifecycle solution for enterprise IT and systems software solutions
• Microsoft — organically creating a lifecycle solution for a heterogeneous environment
• MKS — delivering lifecycle solutions for product engineering teams and IT organizations
• ThoughtWorks Studios — focusing on making the application lifecycle attainable by all organizations
• TOMOS — delivering a lightweight and modern cloud solution for the application lifecycle
• Wind River — delivering a lifecycle solution for software engineering teams of embedded, device, and systems software

The voke Market Mover Array Report on Application Lifecycle Management is available to voke’s premium research subscribers at www.vokeinc.com.  To learn more, visit www.vokeinc.com to watch voke’s ‘What Tool Should I Buy’ webcast series.

About voke

voke, celebrating its fifth anniversary and founded in 2006, is a modern independent technology analyst firm focused on the edge of innovation. voke’s primary coverage area is the application lifecycle and its global transformation, including virtualization, cloud computing, embedded systems, mobile and device software. voke provides data and analysis for the economy of innovation. Companies of all sizes, financial firms, and venture capital organizations turn to voke to harness strategic advice, independent and impartial market observations and analysis to move markets beyond the status quo. Please visit www.vokeinc.com to subscribe to voke research.

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