Related Content to Managing Software as a Business

34 Pages
 

Today we view the application lifecycle as both the business of software and a market complete with solutions and services from a variety of vendors. Understanding the business of software is critical for all organizations to ensure that the software that runs the business fulfills the brand promise.

This Market Mover Array focuses on where the ALM market is moving. Instead of looking at the past, we will focus on the future and explore vendorsā€™ innovation and technology as well as their marketing ability.