Today we view the application lifecycle as both the business of software and a market complete with solutions and services from a variety of vendors. Understanding the business of software is critical for all organizations to ensure that the software that runs the business fulfills the brand promise.

This Market Mover Array^TM report focuses on where the ALM market is moving. Instead of looking at the past, we will focus on the future and explore vendors’ innovation and technology as well as their marketing ability.

• HP — defining and expanding the application lifecycle and the necessary link to the line of business
• IBM — providing a comprehensive lifecycle solution for enterprise IT and systems software solutions
• Microsoft — organically creating a lifecycle solution for a heterogeneous environment
• MKS — delivering lifecycle solutions for product engineering teams and IT organizations
• ThoughtWorks Studios — focusing on making the application lifecycle attainable by all organizations
• TOMOS — delivering a lightweight and modern cloud solution for the application lifecycle
• Wind River — delivering a lifecycle solution for software engineering teams of embedded, device, and systems software

Software has expanded its reach to become responsible for business processes, consumer purchases, transportation, communications, and devices that are always on and, in some cases, life-critical. The stakes of making sure that proper testing occurs at all levels are greater than ever. Testing is a comprehensive and critical part of the entire lifecycle. Today’s business executive must be able to guarantee working software free of defects to avoid compromising business, safety, or security.

This Market Mover Array™ report examines the history of the testing market and analyzes the vendors vying to move the market beyond the status quo.

• HP and IBM — market share leaders with comprehensive solutions and professional services
• Microsoft and Replay Solutions — delivering innovative game-changing solutions  using the power of virtualization technology
• Coverity, Electric Cloud, and Klocwork — extending essential innovation beyond the test team
• Fanfare — offering a testing platform for embedded systems and devices
• MKS — delivering a collaborative test management environment as part of a comprehensive platform for product engineering and software development
• QMetry and TOMOS — delivering lightweight cloud alternatives for testing
• Micro Focus and Original Software — challengers to the traditional testing vendors

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