New voke Research Finds Mobility, Cloud, Embedded Software and Lifecycle Virtualization Driving Dramatic Shifts in Testing Market
June 05, 2012


Requirement for Software To Function As An On-Demand Commodity Driving Innovation Among Established and New Market Entrants

San Francisco, CA June 5, 2012 – voke, inc., a modern analyst firm focused on the edge of innovation, today announced the publication of a new Market Mover Array Report on Testing Platforms. The report highlights eight key factors that are driving innovation in the testing market, including mobility, the cloud and its economics and scalability, embedded software and the ongoing drive to convergence, and lifecycle virtualization and its impacts on productivity. The report goes on to evaluate 19 market moving vendors in the testing market, and their strengths and weaknesses.

Theresa Lanowitz, founder of voke, inc, said, “In the post-global financial crisis (GFC) environment, software and platforms continue to increase in complexity and demand, and high profile software failures are occurring at an alarming rate. Software failures now equal business failures, and as such, testing has moved from obscurity to prominence. The inextricable link of software and the brand has made business leaders aware of the need for quality software with minimal business risk. The testing of software at every stage of the lifecycle with all aspects of the supply chain is a standard and required practice, and continues to grow in importance.”

The Market Mover Array: Testing Platforms includes analysis of the following 19 vendors:

  • Coverity
  • Electric Cloud
  • Experitest
  • HP
  • IBM
  • Keynote DeviceAnywhere
  • Micro Focus
  • Microsoft
  • Parasoft
  • Perfecto Mobile
  • QualiSystems
  • QMetry
  • Replay Solutions
  • SmartBear
  • Spirent
  • Wind River
  • ZAP

Lanowitz continued, “Organizations can no longer dictate where, when, or how software is used. Workers are mobile, customers are global, and every individual has a preference as to how they want to consume software. As a result, the testing market of the future will not have one dominant vendor; rather the market will be defined by software from testing vendors that is open and integrated with a wide variety of tooling options. Testers must be able to plan for and execute as many combinations and permutations of software and hardware as possible to predict the outcome of software usage. Testing professionals are now in the strategic role of customer advocate and help deliver higher quality software throughout the enterprise by placing a laser focus on assessing the risk associated with every piece of software.”

About the Market Mover Array

The voke Market Mover Array series is a new and unique way of examining and evaluating vendors in a market.  Analysis that is based primarily on market share is indicative of what has already happened in a market and well known by market participants. voke believes that analysis of where the market is headed, or needs to be headed, provokes the insight for the future. Making predictions and providing analysis of where the market will go provides a valuable new perspective. Innovation is required to deliver what is necessary for the future, and adept marketing is essential to change the point of view.

The voke Market Mover ArrayTM Report: Testing Platforms is available for voke research clients at Press interested in obtaining a complimentary, full copy of the report, including market predictions and vendor ratings, may contact

About voke

voke, celebrating its sixth anniversary and founded in 2006, is a modern independent technology analyst firm focused on the edge of innovation. voke’s primary coverage area is the application lifecycle and its transformation, including virtualization, cloud computing, embedded systems, mobile and device software. voke provides data and analysis for the economy of innovation. Companies of all sizes, financial firms, and venture capital organizations turn to voke to harness strategic advice, independent and impartial market observations and analysis to move markets beyond the status quo. Please visit to become a research client.

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