Event Calendar

Almost daily, we see reports of software failures that harm enterprises and impact the brand, putting testing organizations and their efforts in the spotlight. Fortunately, testers are now in one of the most exciting times in the software industry’s history! Theresa Lanowitz describes how you can begin to use new technologies—cloud, virtualization, and mobility—to deliver more value to your company, enhance your career, and act as a change agent for higher quality. As organizations adopt cloud and mobile strategies, testers must be ready to deliver immediate value on these new platforms while test organizations must complement and extend their existing tools to ensure these new platforms meet the demands of the business—especially in the areas of performance and security. Theresa reports on the ways that leading organizations are using the cloud and virtualization to test over more platforms, deliver greater coverage, and find critical defects prior to production. Find out how your team can begin to use—or enhance your use of—these technologies while improving on all corners of the classic “cost, quality, schedule” triangle.

Join voke's Theresa Lanowitz at StarEast 2012 in Orlando, Florida.


Will a new generation of Lifecycle Virtualization capabilities drive the development of the next set of industry leaders?

Let's face it - today's customer has "no mercy" for a company that can't deliver the services they demand, on time and with uncompromising quality. Keeping IT costs down is no longer a competitive differentiator - it is a requirement for entering the game. Therefore the companies that win in today's economy will be the ones that can innovate and deliver new products and services to market the fastest.

Lifecycle virtualization includes the following solutions such as virtual lab management (VLM), virtualized cloud platforms, service virtualization, defect virtualization, and device virtualization. Alongside desktop and server virtualization, lifecycle virtualization serves as the third pillar in a truly virtual environment. In fact, Lanowitz believes lifecycle virtualization has the power and potential to deliver more impact to the market than both server and desktop virtualization, by finally solving age-old and classic challenges of software development and delivery.

Get visionary insights about this latest customer-based research from voke principal analyst Theresa Lanowitz in this one-hour webinar. She will be joined by ITKO "Chief Geek" and CA distinguished engineer John Michelsen who will present real world examples of how Service Virtualization allows software development teams to shave weeks or months off their time-to-market, while drastically reducing infrastructure costs and performance issues in production.


We hear a lot of talk about Agile in the media. We want to hear from you today:

  • Is Agile hype or helpful?
  • Do you love Agile or hate it?
  • Or is your team proceeding with business as usual?

We want to hear about your software practices and whether or not you are using Agile.

This survey consists of a combination of multiple choice and short answer questions to provide you the opportunity to influence our research and the overall market based on your experiences.

The areas of focus for the survey include:
1. Demographics
2. Organizational background
3. Software methodologies
4. Use of Agile (if applicable)
5. Use of Sprints (if applicable)
6. Use of Scrum (if applicable)
7. Platforms, tools, and organizational roles
8. Quality
9. Impressions of the Agile Manifesto

All of the data captured is confidential. At the conclusion of the survey process, data will be tabulated, aggregated and analyzed to deliver a comprehensive overview.

Information about receiving a complimentary copy of the report based on the survey is available at the end of the survey.

We hope that you will enjoy taking this survey and sharing your experiences.  Take the survey today by December 13, 2011!


Join voke's Theresa Lanowitz at Cognizant's exclusive testing summit in Silicon Valley on December 6, 2011

With ever-increasing adoption of cloud in the enterprise, how will IT properly take advantage of it where it can provide the most value? Join ITKO and analyst firm voke's Theresa Lanowitz, a noted expert on virtual lab infrastructure, for the latest research on where virtual lab technology is going, and how devtest clouds will impact the enterprise view of both private and public clouds.

Where:  CA World 2011, Las Vegas, NV

When: November 16, 2011 at 8:30 AM


The link between software defects and business risk, including delayed time-to-market and lost customer satisfaction, is undeniable. To remain agile today and avoid quality control problems late in the cycle, requires testing be expanded beyond traditional QA testing into development.

In this live eSeminar leading industry analyst Theresa Lanowitz of voke, along with Coverity experts, will demonstrate why the key to success does not lie in adapting your current process, but in integrating development testing into your existing application or software development lifecycle.

During this informative 60-minute webinar, technology experts will explain:

  • The benefits of development testing, from faster time-to-market to enhanced visibility
  • How to transform your development organization to drive quality
  • How to foster better collaboration between Development and QA

Delivering a quality product within a tight deadline keeps many engineering and test leaders awake at night.

The solution: mitigating risk by linking business requirements to the quality process early on and tracing those requirements throughout development.

Infrastructure test optimization (ITO) provides the path needed to drive innovation, gain a competitive advantage and deliver quality products to market on time. With ITO, organizations benefit from greater test coverage, improved collaboration and efficient use of resources.

Join IBM Rational, Spirent and independent analyst firm voke as they share best practices on ITO. Then identify opportunities for your organization to maximize test efficiency, mitigate risk and meet customer requirements. And be on your way to a good night's sleep.


Look for voke's Theresa Lanowitz at Infosys Connect on August 8 - 11 in Las Vegas, Nevada.

Cloud computing is happening in a big way.  No wonder: infrastructure-as-a-service, resource elasticity, and user self-service promises huge, visible, and fast returns.

The needs of software development and testing  for scalable, flexible, compute-intensive IT infrastructure makes it an incredible candidate  for the benefits of cloud computing. Whether it is vast clusters for testing, dozens of machines to run ALM tools, or the requests for “just one more box,” development and test teams are always asking for something , it is always changing, and time is of the essence.

Join us as Theresa Lanowitz, the founder of analyst firm voke, discusses the utilization of cloud resources for test and development.  Theresa will share research showing how this approach can lead to lower costs, more productivity, and more predictability. Joining Theresa will be Anders Wallgren, CTO of Electric Cloud, who  will show how task and workflow automation, resource management, and tool integrations allow test and development  teams to effectively use a  cloud infrastructure.


The world of applications is transforming and increasingly complex. The demands for new technologies like cloud & mobile, distributed global teams and lean methodologies have made it even more difficult to maintain competitive advantage and contain IT development costs.

Join HP's Matt Morgan and voke's Theresa Lanowitz as we share the results of a recent study on application modernization.

In this discussion you will hear how other global enterprises are addressing application modernization challenges:

  • What is the driving force behind modernization efforts
  • What is the business case for modernization
  • How other organizations are transforming their business through innovation and technology
  • How much is being invested in innovation vs. maintenance (time, % of development effort, budget, etc.)
  • How better quality, better performance and better security are addressed in modernization projects
  • How companies are determining which applications to keep, change or retire
  • How HP supports modernization and innovation

Join voke's Theresa Lanowitz at Cognizant's Testing Summit in Boston on June 21-22, 2011.

Join voke's Theresa Lanowitz at Search Software Quality's virtual tradeshow.


See voke's Theresa Lanowitz at Cognizant's Testing Summit in Dubai, UAE on February 16, 2011.  Theresa will be discussing the latest testing trends to transform your testing organization through modern technology and participating in a panel discussion about testing.

Join voke's Theresa Lanowitz for this exclusive on-demand webcast event to answer the most frequently asked questions about Testing Platforms.  Learn about voke's latest research and why this is one of the most exciting times in the history of the testing market.

Learn first hand from leading testing vendors about the latest testing technology from Coverity, Electric Cloud, HP, Microsoft, and QMetry.


Join voke's Theresa Lanowitz live at Cognizant's exclusive testing summit in Schaumburg, Illinois on December 9, 2010.

Join voke's Theresa Lanowitz in Blueprint's Executive Webinar Series about requirements definition.

Join voke's Theresa Lanowitz in Blueprint's Executive Webinar Series about requirements definition.

See voke's Theresa Lanowitz at Cognizant's Testing Summit in Sydney, Australia on October 21, 2010.  Theresa will be discussing the latest testing trends to transform your testing organization through modern technology and participating in a panel discussion about testing.

New tools and solutions are delivering novel ways to solve age-old challenges and problems encountered throughout the application lifecycle. These testing solutions in the market enhance the communication between developers and testers while revolutionizing automated testing. Technologies, such as virtualization, enable testing organizations to reduce capital expenditures while improving time-to-market and decreasing test time.

Join voke founder and analyst Theresa Lanowitz and Microsoft's Brian Keller as they discuss how modern testing practices are undergoing a revolution because of new tools and supporting technologies. This presentation will also focus on:

  • Exploring the modern testing market and its trends
  • Investigating the benefit of virtual lab management in testing environments
  • Examining the voke Market Mover Array chart

See voke's Theresa Lanowitz live and in-person at the Star West conference in San Diego, California on 9/29/2010.

Every tester has heard “it works on my machine” from a developer, referring to a defect deemed to be non-reproducible. We all know the back-and-forth conversations and have yearned for ways to easily replicate test environment failures in the development environment. Test organizations often struggle with access to test environments that closely match production while the operations department struggles to keep up with the demand for provisioned environments. Virtual lab technology can solve these frequent, tedious, and expensive problems, delivering immediate productivity and return-on-investment. By shattering barriers between development, testing, and operations, virtual lab technology is transformational and promises to be the hub of the modern application lifecycle. Theresa Lanowitz shares the results of the “voke Market Snapshot” report on virtual lab management. This groundbreaking research is relevant, current, and something all testers and test managers need to know. Learn how to leverage virtual labs in your test organization while eliminating the age old developer-tester contention that “it works on my machine.”


voke's Theresa Lanowitz will be joining Microsoft's Dave Mendlen in the keynote at Visual Studio Live in Redmond, Washington on August 4, 2010.

Missed the event?  Watch the video of Theresa's presentation today.


voke's Theresa Lanowitz is presenting analysis and moderating a full day of panels about the latest testing trends at Cognizant's "by-invitation only" event in Boston on July 26-27, 2010.


voke's Theresa Lanowitz is participating in TechTarget's virtual seminar about application lifecycle management.


Join voke, Citrix, CloudShare, and VMLogix for this exclusive event that you can listen to at your own pace. This groundbreaking series discusses the most commonly asked questions of voke's industry analysts:

  • What tool should I buy?
  • How do I justify the purchase to my boss or CIO?
  • How do I ensure success?

voke analysts will provide a short list of market moving and innovative solutions for you to consider. voke will lead discussions with technology vendors so you can learn to how to justify the tool purchase to your CIO.


Application performance management requires you to pay attention to each step of the performance lifecycle - from designing the architecture, to the build, to testing, monitoring, maintenance and management. Performance experts dissect each phase of the lifecycle to reveal solutions for the most common performance problems, the right tools for the job, and tips for finding, diagnosing and fixing performance bugs.

This free, one-day virtual seminar focuses on:

  • Techniques for applying application management across the lifecycle
  • How to elicit performance goals for client, server and mobile applications
  • Applying a tools-based approach to any application performance management process
  • How to identify performance issues in cloud environments

Tell voke about your experiences with virtual lab management technology by taking voke's latest survey.  The deadline for survey participation is February 28, 2009.  Survey participants will receive a complimentary copy of the Market Snapshot report based on the survey.


Join VMLogix CEO Sameer Dholakia and analyst firm voke Founder Theresa Lanowitz in this live webinar as they discuss how virtual lab automation is being leveraged by IT departments to provide users a shared Cloud infrastructure, on a self-service basis, to provide an automated, streamlined and efficient management system of dynamic, scalable, elastic and graded cloud infrastructure, both on-premise and off-premise.

San Francisco, CA

In this thought-provoking session, we will discuss the changing business climate in the carrier market and how the complexity involved in deploying LTE/4G/NGN networks is affecting the quality process.

  • What is different about today's infrastructure deployments compared to previous generation deployments?
     
  • How do those differences affect the complexity of deploying quality services on time and on budget?
     
  • What needs to change in the world of quality to keep pace with the business world that carriers operate in?

Join us to learn how BT, one of the world's leading providers of communications solutions and services operating in 170 countries, has made innovations in its testing practices to address these challenges.


If you’re interested in optimizing IT resources by transforming your application lifecyclein particular efficiency and qualitythen Join Theresa Lanowitz, founder of analyst firm voke, as she presents the findings of a recent market snapshot on performance centers of excellence (CoEs). Topics covered will include building a performance COI, achieving qualitative and quantitative ROI, gaining organizational maturity, and realizing strategic value and tangible results. You’ll come away with a new strategic approach to delivering customer satisfaction, high quality, and resource savings.

Following the economic downturn of 2000 to 2003, the enterprises that pursued short-term cost-cutting strategies such as blindly outsourcing and rollbacks in quality assurance found themselves ill prepared for future opportunities. New research suggests that those development organizations that continue to invest carefully in critical IT areas such as Software Production Management and virtualization will be better positioned for the next cycle of growth and expansion. In fact, so-called "back-end" development processes such as the build-test-deploy cycle are ripe for time- and cost-savings and productivity improvements.


Join noted industry analyst, voke's Theresa Lanowitz, and Electric Cloud VP Engineering Martin Van Ryswyk as they explore specific ways you can transform your software development infrastructure to cut costs yet boost productivity. Attendees will learn how not to just survive the economic downturn, but thrive.


Orlando, Florida


Performance experts discuss ways to document performance and scalability requirements, track those requirements through development and test, and measure performance across every stage of the development lifecycle. The panel concludes with a debate on how to best determine if those requirements are met prior to moving to production. This discussion gives you insight into how to:

  • Define measurable performance requirements before a line of code is written
  • Drive development and test strategies through effective performance requirements
  • Determine if performance requirements are met before application deployment


To achieve business optimization through the application lifecycle, organizations are building centers of excellence (COE). A COE focused on performance is a strategic way to deliver customer satisfaction, high quality and resource savings.

Join Theresa Lanowitz, founder of voke Inc., as she presents the findings of a recent Market Snapshot on Performance Centers of Excellence. In this presentation, we will discuss:

  • Building a performance COE
  • Achieving performance COE ROI – qualitative and quantitative
  • Gaining organizational maturity through a performance COE
  • Realizing the benefits, results, and strategic value of a performance COE

Uncertain times demand surefooted testing and QA strategies that ensure your software and applications perform as desired.   Theresa Lanowitz is presenting the Business Challenges of Testing at Cognizant's exclusive event.

When solving problems with enterprise applications, the first challenge is to reproduce the error. This is the basic starting point of any problem resolution process - programmers need to reproduce problems to fix their code, testers must verify and document defect reports before sending them to development, and support teams need to understand the specific details of a problem before escalating user issues. It sounds simple enough, but for enterprise applications this can be an extraordinarily complex and costly process. Re-creating the environment, re-populating the database, and generating the required load on the servers is a tedious, manual process that involves many teams. There is a clear need for corporate IT to be able to automatically reproduce any problem, from anywhere in the world, without needing to reproduce it using brute force.

Join Theresa Lanowitz, analyst from voke, and Jonathan Lindo, CEO and Founder of Replay Solutions for a discussion of current challenges in today's application problem resolution processes and suggestions for how application development teams can dramatically shorten the process of fixing defects to speed time-to-market. This session will give practical guidance on how your application team can:

  • Save money and increase efficiency by eliminating complex processes needed to reproduce defects
  • Improve collaboration between geographically disperse teams
  • Increase application quality by fixing those hard to find or intermittent defects

Replay Solutions provides application problem resolution products that dramatically shorten the process of fixing defects to speed time-to-market. ReplayDIRECTOR functions like a DVR for enterprise applications - recording all inputs and events affecting your application while it is running, then replaying those steps to execute the code in exactly the same way and reproduce the error without needing to reproduce the environment the defect occurred in.


Everybody is talking about it. Everybody has an opinion on it. It’s the economy! Participate in voke’s survey on the economy and how it is affecting your organization. As a “thank you” for participating, enter to win an upgraded membership to vokeStream and one 30 minute inquiry with a voke industry analyst.

Join HP, Blueprint and voke for the RQNG Speaker Series webcast on August 21, 2008 at 2:00 PM EST. Read More...

How Virtualization is Enabling Self-Service to Transform the Global Lifecycle
Date: Wednesday, July 23, 2008
Time: 2:00 PM Eastern; 11:00 AM Pacific

Banks have ATMs; grocery stores have self checkout; airlines have self check-in. All of these self-service approaches provide convenience for customers and deliver ROI for the companies that offer them.  Self-service has appeared within the corporate environment as well.  Many companies are offering self-service access to computing resources to their business constituents. This increases the ability to provide infrastructure and services more efficiently and use resources in more strategic ways to benefit the business.

Cutting edge IT services are now available through a self-service model thanks to virtualization. Virtualization lets companies pool IT resources and provide them as needed throughout the entire global lifecycle.

Join analyst Theresa Lanowitz, founder of voke Inc., for this informative session where you will learn about self-service IT and:

  • Key components to the global lifecycle transformation
  • Current issues hindering the implementation of the global lifecycle and how to overcome them
  • Best practices and innovative technologies available for the enterprise

Learn how virtualization is enabling self-service to transform the global lifecycle!


Join Theresa Lanowitz and Blueprint on Wednesday June 18, 7:00-7:30pm at the Partner Showcase Theatre at HP Software Universe, Las Vegas, NV.

All are painfully aware of the dismal statistics on software projects success rates. Recent reports show that the situation is not trending for the better, and continue to point to poor requirements as the leading cause. When you peel back the covers it’s really no wonder – the discipline of Requirements Definition is not formalized, most are trying to do this work using only word processors and spreadsheets, and the role of requirements author is anything but standardized or supported.

The good news is that there is significant movement in the industry on all these fronts of late. Professional organizations are emerging for this discipline and are growing rapidly, powerful purpose-built tools for Requirements Definition now exist, and the role of the Business Analyst is rapidly solidifying. This presentation provides a snapshot of these new developments and shares some results from a recent study on the role of the Business Analyst.

We invite Business Analysts or anyone interested in requirements to take the survey! Read More...

Orlando, Florida

One of the most critical roles emerging in the enterprise IT organization is that of the Business Analyst (BA).

We are conducting a survey exploring the role of the BA, the processes they adhere to and their opinion on the market readiness of technology targeted to the BA.

We invite BA’s or anyone interested in requirements to take the survey! We look forward to hearing from you. Act now, the survey ends June 22, 2008. Read More...

Orlando, Florida

Today's enterprise apps are both complex and ever-changing, which makes delivering high performance difficult. By Virtualizing the behavior of application services and data in a VSE, teams can answer this challenge with Load & Performance validation best practices, and test tools like LoadRunner, to ensure solid performance throughout the development and integration lifecycle.

Join leading Application Lifecycle analyst Theresa Lanowitz, voke, and iTKO LISA founder & Chief Architect John Michelsen, for this online event May 28, 2008, 2:00 PM Eastern / 11:00 AM Pacific.

Test managers constantly lament that few outside their group understand or care much about the value they provide and consistently deliver. Unfortunately, they are often correct. The lack of visibility and understanding of the test team’s contribution can lead to restricted budgets, fewer resources, tighter timelines, and ultimately, lower group productivity. Join Theresa Lanowitz and Dan Koloski as they highlights ways to move from simply being a tester of software to an advocate for your organization’s customers. Learn how to effectively and concisely communicate with key stakeholders in your organization to ensure that they understand the value and role of the testing group. With effective and concise communication, the testing group will be perceived as more strategically important and integral to the success of every project.


Specific points to be discussed include:
  • Strategies for communicating complex data
  • Ensuring your communications give you the visibility you need
  • How to create testing evangelists within your organization

  • In this web seminar Theresa Lanowitz, founder and CEO of voke, and Ben Chelf, CTO of Coverity will recommend effective strategies for ensuring superior code quality in multi-threaded applications. Theresa will discuss the increasing trend toward multi-core environments and the critical need for implementing effective tools and processes early in the development lifecycle. Ben will describe how recent breakthroughs in the use of code analysis are enabling developers to identify and eliminate dangerous concurrency defects early in the development lifecycle. Read More...

    FutureTest 2008
    New York, NY

    Join virtualization and application lifecycle expert analyst Theresa Lanowitz, of voke, inc. and John Michelsen, founder and Chief Scientist of iTKO LISA, to explore the current and future uses of Virtualization to assist development and QA processes. Both market perspectives and real-world examples will be discussed.

    Read More...

    Join virtualization and application lifecycle expert analyst Theresa Lanowitz, of voke, inc. and John Michelsen, founder and Chief Scientist of iTKO LISA, to explore the current and future uses of Virtualization to assist development and QA processes. Both market perspectives and real-world examples will be discussed.

    Read More...

    StarWest
    Anaheim, California
    October 22 – 26, 2007

    Read More...

    In this joint Borland/VMware webcast, Theresa Lanowitz from voke will talk about what it takes to test and deliver applications that hit their mark using virtualization. And why getting the most out of virtualization depends on how seamlessly it can be integrated with your software testing processes.

    Read More...

    SQC-UK Software & Systems Quality Conferences
    London, United Kingdom

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    Join this webcast to hear:

    • The latest research on software production management
    • Best practices in automating the build and release process
    • How to maximize developers' time while improving efficiency
    • What you should be doing now to improve software quality and timeliness
    Read More...

    San Francisco, CA
    September 11-13, 2007 Read More...

    How do you define Application Lifecycle Management?

    Are you a CIO, CTO or IT manager struggling with breaking down silos within your organization?

    Are you wondering how you step forward? Are you curious as to "What's Next?"

    MKS invites you to join Theresa Lanowitz, Founder, voke, inc., for an informative webinar focused on the application lifecycle 2.0: Begin With The End In Mind.

    Read More...

    Orlando, Florida
    June 10 – 14, 2007 Read More...

    STAREAST 2007
    Orlando, Florida

    Join Theresa Lanowitz, voke, Inc. and Dan Koloski, Empirix as they highlight ways to move from simply being a tester of software to an advocate for your organization’s customers.

    Read More...

    Communicating the Value of Testing
    A Software Test & Performance Web Seminar
    Wednesday, May 2, 2007, 11:00AM Eastern; 8:00AM Pacific

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    SQC Software & Systems Quality Conferences
    Düsseldorf, Germany

    This keynote presentation will focus on the changes every Quality Assurance organization is experiencing and how to manage the transition in becoming a model organization for the 21st century.

    Get first hand the latest industry study on the tangible benefits of adopting Virtual Lab Automation. Theresa Lanowitz, founder of Voke Inc. will elaborate on the findings from a recent field study.

    Learn how your peers are:

    • Tackling infrastructure and process challenges associated with supporting the development and testing of complex applications and systems
    • Making the decision to adopt Virtual Lab Automation
    • Benefiting from the results of virtualizing and automating the test lab

    Infoworld Webinar:  The Future is Now for Virtual Labs. 

    Can Your Business Afford to Wait?

    Theresa Lanowitz, Founder of Voke Inc., and Marcus MacNeill, Director of Product Strategy, Surgient

    San Francisco, CA

    Los Angeles, CA
    November 7-9, 2006 Read More...

    Seminar - October 24, 8:00 am, Mountain View, CA
    Webinar - November 1, 10:00 am PST

    Join Theresa Lanowitz for the Networking Equipment and QA: Breaking the Innovation Barrier keynote on October 24, 2006 in Mountain View, CA.

    Read More...

    Las Vegas, NV
    October 8-11, 2006 

    Software and Systems Quality Conference
    Zurich, Switzerland

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