Event Calendar

Join voke's Theresa Lanowitz and Parasoft for a discussion about voke's latest survey data on API testing.

May 9. 2019


Join Parasoft and voke's Theresa Lanowitz to explore what is required to adopt and scale service virtualization from a technology and business perspective.

Also see voke's Market Mover Array about service virtualization.

Join voke's Theresa Lanowitz and Bromium's webinar on October 23.

Tuesday, October 23, 2018Time: 10am PDT | 1pm EDT | 6pm BST

  • Learn why it is important to provide secure access to High-Value Assets, even if you have already taken steps to secure the endpoint
  • Hear how hardware-enforced virtualization can be applied to protect mission-critical assets and IP
  • Discuss why zero-trust and network segmentation are falling short of protecting against compromised devices
  • See a demo of Bromium Protected App

Join voke's Theresa Lanowitz and Parasoft at STARWEST 2018 on Thursday, October 4, 2018 - 7:15am to 8:15am.

APIs provide the core business logic that powers today’s modern applications, but when you couple the technology with the accelerated adoption of microservice-based architectures, and today’s rapid Agile development cycles, you open the door for significant business risks. API testing has become a critical methodology for test teams in order to mitigate these risks, as well as keep pace with development efforts. However, many organizations face challenges that result in struggling to scale API testing and recognize the true value of the practice. Join voke founder/analyst Theresa Lanowitz, and Parasoft VP of Products Mark Lambert, as they go through voke’s brand new research on the state of API testing practices, technology, and industry.

Key take-aways include:

  • Survey results/data showing the current state of API testing, including adoption rates, key benefits, and challenges
  • Today’s groundbreaking technologies that leverage machine learning and AI to enable API testing adoption and embrace innovation
  • Case studies that show how leading organizations are successfully adopt and scale the practice

Join voke's Theresa Lanowitz and Parasoft's Chris Colosimo as they discuss the barriers to agile and how new AI technology revolutionizes API testing.

Thursday, May 24, 2018 | 2 PM EST

Join voke's Theresa Lanowitz at StarEast to discuss the future of testing with AutonomIQ.

Our sessions are:

  • May 2 at 12:40 PM Session ITP5 - The Future of Testing
  • May 2 at 6:45 B2 -Bonus session - A Fireside Chat on the Future of Testing with Theresa Lanowitz, voke Founder and Raj Rao, AutonomIQ Head of Products.

We will discuss why we need new ways of testing software to deliver better business outcomes. Testing professionals and QA teams are key to customer advocacy, organizational influence, and innovation through the use of new technology.

Join voke's Theresa Lanowitz on The Scott King Show CMO Podcast.

Enjoy the 10th anniversary of service virtualization by watching CA's video interview of voke's Theresa Lanowitz.

Join voke's Theresa Lanowitz and CA Technologies to celebrate the 10th anniverary of service virtualization in this live or on-demand webinar.

Can't wait?  Read voke's book about Lifecycle Virtualization today!

Celebrate service virtualization's 10th anniversary with voke's Theresa Lanowitz at CA World in Las Vegas.

Join voke and BMC in this on-demand webinar about Jobs-as-Code: The Secret to Making Software Work.

Join voke and SmartBear in this on-demand webinar about service virtualization.

Join voke's Theresa Lanowitz at the Apica APEX Summit on October 12, 2017 in New York.

Come hear voke's Lisa Dronzek present, "The DevOps Challenge: Now Is the Time to Be a Champion of Quality." Join Lisa as she explores DevOps—its challenges and its risks. She'll explain why and how testers need to become IT superheroes to highlight the value of testing.

For a sneak peek, check out voke's STAREAST vidoe session preview.

Date/Time: May 10, 2017, 3:00pm - 4:00pm

Venue: Rosen Centre Hotel, Orlando, FL

STAREAST Coupon Code: 

Plus...Save $200 Off Your STAREAST Conference Registration!

Because you belong to our valuable network, we are able to extend a special speaker discount to you! Enter the following code, SE17LDW17, on the attendee registration page to save $200 off your conference registration. Plus, if you register before April 7, you can combine our speaker discount with the early bird pricing for a combined savings of $400!

Join voke's Theresa Lanowitz for her presenation, "IoT—Let’s Code Like It’s 1999!" Theresa will share the early ideas, vision, and concepts of the Sun Jini project, the pre-cursor to IoT, and offers advice for developers and testers on how to succeed with IoT. Whether you are part of the industrial, consumer, or enterprise IoT, you face challenges of how to ensure your software is fast enough, safe enough, and secure enough to deliver the desired outcome.

Date/Time: April 27, 2017, 10:00 am - 10:45 am

Venue: Westin San Diego

Register now for this 45-minute Webinar and live Q&A featuring voke's Theresa Lanowitz and Parasoft. They'll discuss the challenges imposed by the unpredictability of the Internet and the dramatic increase of IoT application interconnectedness. We'll touch on important requirements for the IoT space, including code analysis, testing (unit, load, and performance), and service virtualization.

Date: Wednesday, April 19
Time: 11AM (PT) 

Join voke's Theresa Lanowitz and Cognizant to learn about:

DevOps: From Industry Buzzword to Real Implementation/Real Benefits

Session ID: DO5T58S

Join voke's Theresa Lanowitz for her presentation, "QA Transformation Through Lifecycle Virtualization: 5 Technologies to Protect Your Brand and Your Business."

Date/time: Wednesday, October 5, 2016, 1:45 p.m. -  2:30 p.m.

Location: Disneyland Hotel, Ahaheim, CA

Attend in-person, or reserve your online seat and watch directly from your desktop.

Join voke's Theresa Lanowitz for her keynote session, "QA Transformation Through Lifecycle Virtualization:5 Technologies to Protect Your Brand and Your Business."

Date/Time: September 15, 1:00 pm - 1:45 pm

Location: Gaylord Texan Resort & Convention Center, Grapevine, Texas

Join voke, Inc. analyst Theresa Lanowitz to discuss her groundbreaking examination of the SecureOps problem and the various solutions. She will lay the groundwork for how you can assess your organization's ability to address SecOps problems and how you can calculate the ROI for the right solution.

Session ID: 830

Date / Time: Thursday, September 8, 2:00 pm - 2:45 pm

Location: ARIA Convention Center, Las Vegas

Room: Ironwood 2

Join voke's Theresa Lanowitz along with other industry analysts, thought leaders and subject matter experts from across IT and QA domains as they share their experiences and analzye current and near-future trends at this knowledge-sharing forum. This by-invitation event will take place on Thursday, July 14 at the Chicago Marriott O'Hare.

Join voke's Theresa Lanowitz along with other industry analysts, thought leaders and subject matter experts from across IT and QA domains as they share their experiences and analzye current and near-future trends at this knowledge-sharing forum. This by-invitation event will take place on Tuesday, July 12 at the Hilton Santa Clara.

Join voke's Theresa Lanowitz along with other industry analysts, thought leaders and subject matter experts from across IT and QA domains as they share their experiences and analzye current and near-future trends at this knowledge-sharing forum. This by-invitation event will take place on Tuesday, June 21 at Newark Liberty International Airport Marriott.

Join voke's Theresa Lanowitz and Neotys to learn the three keys to performance testing in this live webinar on Wednesday, April 27, 2016, 3:00 p.m. ET.

Join voke's Theresa Lanowitz, Cognizant, and CA Technologies at this executive dinner on April 7, 2016 in San Francisco, CA.

Join voke's Theresa Lanowitz at SQUAD 2015 in Denver, Colorado on 9/14/2015.

Join voke's Theresa Lanowitz in New York City on August 20, 2015 at CIO Exclusive!

Join voke's Theresa Lanowitz in Washington, D.C. on August 18, 2015 at CIO Exclusive!

Watch voke's Theresa Lanowitz and HP in a live webinar on August 13, 2015 to learn how to transform the lifecycle with service virtualiztion.

Join voke's Theresa Lanowitz at Cognizant's QE&A Summit in Boston, MA on June 24, 2015.

With software, time-to-market has trumped everything, but at what expense? Catastrophic software failures have made headlines day after day, yet software quality seems to be an afterthought. This mindset of quality as an afterthought must be changed. Software quality professionals must reinvigorate thinking in the software lifecycle and focus on driving competitive business results through software. Software quality professionals can no longer act in isolation; they must be an advocate for the business and be able to identify risks in addition to defects.

Software quality professionals are witnessing an inflection point where quality is an endeavor undertaken across the software lifecycle. Quality professionals must learn to leverage modern technology to automate tactical activities to be able to focus on strategic activities that will deliver valuable business outcomes. It is time to bring quality back to software.

This presentation will focus on:

  • Why software quality is more important than ever for a truly digital organization
  • Why traditional silos must effectively collaborate to satisfy the needs of the business
  • How software quality professionals can update their skill sets to prevent business failures


Join voke's Theresa Lanowitz at HP Discover 2015.

Session ID: PNL810 - Customer panel and HP discussion on HP Network Virtualization and Service Virtualization

Learn from the best, share with others, and implement what you learn during this panel discussion of customers and HP leaders. It will include audience participation, focusing on topics related to Network Virtualization and Service Virtualization. These two capabilities within Lifecycle Virtualization are essential for every development, testing and operations team. Find out how you can deliver amazing applications with confidence.

Tuesday,   June 02, 2015 12:30 p.m. - 01:30 p.m.   San Polo 3505

Join voke's Theresa Lanowitz for the web premier of voke's latest research on Service Virtualization.  As a bonus, you'll also hear the latest from Scott Edwards of CA Technologies.

Join voke's Theresa Lanowitz live at the Dallas Cowboy's stadium at Cigniti's one-of-the-kind quality engineering event. Theresa has the honor of keynoting the event and moderating a panel of IT leaders.

Thursday, February 19, 2015, 1 PM - 5PM CST at the AT&T Stadium Arlington, Texas.

The first step towards delivering quality mobile applications is to find a way to manage the Big 4 of mobile testing: devices, apps, security, and automation. As Theresa Lanowitz, voke Founder and Analyst states, “There is very little tolerance for a mobile application that does not work from a functional perspective as well as from a performance perspective."

Join voke's Theresa Lanowitz in collaboration with Mobile Lab’s Dan McFall and Micheal Eckoff from Tricentis to learn about strategies to manage the Big 4 of mobile testing. Specifically, we will discuss how to:

  • Identify, manage and optimize the level of quality risk in mobile environments
  • Leverage a private mobile device cloud to remotely view and interact with mobile devices and apps for manual and automated mobile testing
  • Determine how and why to automate your mobile testing

Join voke's Theresa Lanowitz for the web premier of voke's Market Snapshot Report about Virtual and Cloud-based Labs.

Join voke's Theresa Lanowitz and Atos to learn how to test like an Olympian.

Join voke's Theresa Lanowitz at CA World 2014 in Las Vegas for a preview of voke's latest research on service virtualization.

November 12 at 11:15 AM.

Session ID: DCT32S

Location: Devcenter Theatre - Exhibit Floor

Join voke's Theresa Lanowitz to learn about the future of software quality in the age of soundbites at Cognizant's Summit in Sydney, Australia.

Join voke's Theresa Lanowitz and Coverity to learn how to reduce your cost of rework.  

Enterprise IT professionals are invited to join voke's Theresa Lanowitz, Cognizant, and CA in New York City for this exclusive, invitation only event.  (registration code: TL)

Join voke's Theresa Lanowitz, Mobile Labs,  and Tricentis in a webinar about mobile testing.

Join voke's Theresa Lanowitz and HP's Todd DeCapua in this exiting webinar about leveraging the power of virtualization in the application lifecycle.

Broadcast Date and Time: Wednesday, July 16, 2014 at 1:00 p.m. ET

Join voke's Theresa Lanowitz at Cognizant's summit in Boston to learn about transformation enablers for QA teams.

Join voke's Theresa Lanowitz at Iqnite Europe 2014 in Dusseldorf, Germany on May 20, 2014 for a keynote exploring the cost of rework in Agile and Non-Agile projects.

Join voke's Theresa Lanowitz at the SDLC Acceleration Summit in San Francisco, CA to learn about extreme automation.

Join voke's Theresa Lanowitz at STAREAST 2014.

Software runs the business. The modern testing organization aspires to be a change agent and an inspiration for quality throughout the entire lifecycle. To be a change agent, the testing organization must have the right people and skill sets, the right processes in place to ensure proper governance, and the right technology to aid in the delivery of software in support of the business line. Traditionally, testing organizations have focused on the people and process aspect of solving quality issues. With the ever-increasing complexity of the software needed to run the enterprise, testing professionals must adopt technology to help solve some of the most challenging quality issues ever. In short, testing organizations must make the move to extreme automation and become proficient with modern tooling and its benefits. Theresa Lanowitz focuses on new and emerging technologies—proven and successful—to add to the workbench of the test professional.

Join voke's Theresa Lanowitz in Dubai on 9 April 2014 to learn how to create a roadmap to independent testing.  Theresa will share why testing is essential to prevent brand failures.  You will also gain insight about mobile testing and the benefits of service virtualization.

Information technology groups use state of the art technology, processes and people to construct enterprise applications yet news of public software failures reach us almost everyday. Why is it that the best people and tooling still cause failures?

Please join voke and CA Technologies in a discussion on why applications still fail and how to avoid the pitfalls of the unfortunate. You'll leave with ideas on taking the first steps to implementing a new "State of the Art."

It’s a new and complex age for enterprises. Software is everywhere and unavoidable. Every company is in some respect a software company, and customers expect software to perform flawlessly. When it doesn't, the brand suffers.

Join Theresa Lanowitz, Founder, voke, inc., and Wolfgang Platz, Founder and CPO, Tricentis as they discuss how Global 2000 companies can:

  • Protect their brand using extreme automation
  • Drive testing innovation with 8 key factors
  • Deliver on cost, quality, and schedule with the right innovation framework
  • Follow the best practices of other companies that have delivered using extreme automation

Join voke's Theresa Lanowitz in Perth, Australia on 12 March 2014 to learn about extreme automation, lifecycle virtualizaiton, development testing, and mobility.

Join voke's Theresa Lanowitz and HP's Shamim Ahmed, CTO for ALM, HP Software Professional Services in this exciting webinar to learn how to move beyond Agile and overcome the Agile Dilemma.

Join Wolfgang Platz, Founder and CPO, Tricentis, and voke's Theresa Lanowitz, as they discuss how Global 2000 companies can protect their brand using extreme automation. Extreme automation is about more than just automating regression or performance - it is a collaborative effort involving people, process, and technology to reduce risk and testing cycles while enhancing the visibility of all aspects of the software supply chain.

Join voke's Theresa Lanowitz at Tricentis Accelerate 2013 in Vienna, Austria on 7 November 2013 for a keynote address about testing trends and a panel discussion about enterprise challenges.

Join voke's Theresa Lanowitz and Frank Jennings of Comcast Corporation as they share real data and real results from service virtualization, a new approach to software test environment simulation.

voke analyst and founder Theresa Lanowitz will discuss the latest research findings on Service Virtualization business value and usage within leading IT organizations. She will present the critical assessment questions you need to know prior to implementing a service virtualization solution.

Comcast will share their first-hand experiences with service virtualization—including implementation challenges, best practices, and impact on schedules, costs, risk, and innovation.

A significant portion of this webinar will be reserved for participant questions and answers from the distinguished panel.

Join voke's Theresa Lanowitz in Sydney, Australia on October 14, 2013 for a keynote exploring the cost of rework in Agile and Non-Agile projects.

Join voke's Theresa Lanowitz in Denver for the SQuAD Software Quality Conference on September 16-17, 2013.

Join voke's Theresa Lanowitz, Douglas Sanders of Comcast, and Ganesh Panchapagesan of Cognizant on July 23 for this exciting QA transformation webinar.

Join voke's Theresa Lanowitz at Cognizant's 6th annual summit in Boston, MA and learn how to achieve extreme automation.


Join voke's Theresa Lanowitz and HP's Kelly Emo at HP Discover 2013 in Las Vegas, Nevada to learn more about application development and testing in the brave new world of mobile, cloud, and composite applications.

Session ID: BB3356

Join voke's Theresa Lanowitz and Microsoft's Chuck Sterling at STAReast.

Microsoft Visual Studio Test Professional is a comprehensive software testing solution targeted at software testing practitioners. In this session you will be introduced to the powerful tools and capabilities of the solution in addressing the demands of full lifecycle software testing workloads. Come discover the possibilities and walk away with a broad understanding of Microsoft’s commitment, priorities, and solutions in addressing the requirements and demands of software testing and software test professionals.

Join voke at CA World 2013 on Wednesday, April 24th at 10:00 AM.

voke's Theresa Lanowitz will present research results on Service Virtualization business drivers and usage at leading enterprises, analyzing the opportunities for accelerating application delivery while maintaining high performance and quality.

Join voke for the Melbourne premier of voke's service virtualization research in Melbourne, Australia on April 17, 2013.

Join voke for the Australian premier of voke's service virtualization research in Sydney, Australia on April 16, 2013.

Join voke's Theresa Lanowitz at Cognizant's Testing Summit in Sydney, Australia on April 11, 2013.


Join voke's Theresa Lanowitz at Cognizant's Testing Summit in Wellington, New Zealand on April 9, 2013.


Join voke's Theresa Lanowitz at Cognizant's Life Sciences Testing Summit in New Jersey on March 28, 2013.


Join voke's Theresa Lanowitz at Cognizant's Testing Summit in London on March 14, 2013.


Join voke's Theresa Lanowitz at Cognizant's Testing Summit in Singapore on March 6, 2013.

Join voke's Theresa Lanowitz at the California Science Center in Los Angeles on February 28, 2013 for a live premier of voke's service virtualization research hosted by CA (ITKO) LISA.

Join voke's Theresa Lanowitz at the Acedemy of Science Center in San Francisco on February 26, 2013 for a live premier of voke's service virtualization research hosted by CA (ITKO) LISA.

Join voke's Theresa Lanowitz at the Walker Art Center in Minneapolis on February 20, 2013 for a live premier of voke's service virtualization research hosted by CA (ITKO) LISA.

Join voke's Theresa Lanowitz at the St. Louis Art Museum in St. Louis on February 19, 2013 for a live premier of voke's service virtualization research hosted by CA (ITKO) LISA.

Join voke's Theresa Lanowitz at the High Museum in Atlanta on February 7, 2013 for a live premier of voke's service virtualization research hosted by CA (ITKO) LISA.

Join voke's Theresa Lanowitz at the City Club in Washington DC on February 5, 2013 for a live premier of voke's service virtualization research hosted by CA (ITKO) LISA.

Join voke's Theresa Lanowitz at the Rouge Ford Mueseum in Detroit on January 30, 2013 for a live premier of voke's service virtualization research hosted by CA (ITKO) LISA.

Join voke's Theresa Lanowitz in New York City on January 24, 2013 for a live premier of voke's Service Virtualization research.

Join voke's Theresa Lanowitz at the Connecticut Science Center in Hartford on January 22, 2013 for a live premier of voke's service virtualization research hosted by CA (ITKO) LISA.

Join voke's Theresa Lanowitz at the TIFF Bell Lightbox in Toronto on January 17, 2013 for a live premier of voke's service virtualization research hosted by CA (ITKO) LISA.

On December 12 servicevirtualization.com is hosting an exclusive webinar with voke analyst, Theresa Lanowitz. Theresa and her team at voke recently interviewed hundreds of service virtualization users, managers and decision makers on the types of value they are receiving by modifying their application development practices.  

The value users are receiving is driving innovation faster and at the same time increasing quality inside companies. The report summarizes why application development teams face moving targets and how they are overcoming pervasive connection points and code changes to deliver more without increasing resources.  The survey results include quantitative numbers on:

  • Market Forces Causing Moving Targets
  • Metrics on Internal Politics and Constraints
  • Common Types of Virtualized Assets
  • Implementation and User Challenges
  • Why Companies purchased
  • Measurable ROI testimonials

Date:  Wednesday, December 12, 2012
Time: 1-2PM Central US

Join voke's Theresa Lanowitz in Seattle on November 14, 2012 for a live preview of voke's latest research on service virtualization.

 Zero tolerance for errors — this is the new reality for software quality. To protect your brand,
your software must work flawlessly. Join Theresa Lanowitz, founder of analyst firm voke, Inc.
and Jim McMahon of Electric Cloud as they discuss innovation and automation in the testing
market, driven by:
  • Lifecycle virtualization
  • Development testing
  • Infrastructure and test optimization
  • Integration of testing products

Theresa will present findings from voke's 2012 research on testing platforms. Jim will present Electric Cloud’s innovative solutions that build quality in every phase of the development lifecycle.

Join voke's Theresa Lanowitz at Cognizant's Testing Summit in Boston on June 27, 2012.  Theresa will be presenting voke's latest research on testing platforms.  She will discuss the empowered QA professional in the age of the cloud and mobility.  Theresa will also be moderating the knowledge cafe to wrap up the event.

Going to HP Discover 2012 in Las Vegas?

Join industry analyst firm voke and HP to learn more about the benefits of lab management.

voke will share its research on lifecycle virtualization.  Learn about new solutions within HP Application Lifecycle Management and Performance Center that can help you manage your lab and accelerate your testing efforts.

Wednesday 06/06/12 from 2:45 PM - 3:30 PM.

HP Discover Session information:  BB2929: DevOps: lab management automation for testing in a continuous delivery environment

Date and Time: April 26, 2012, 2 p.m. EDT

Software quality has a direct impact on the brand image of the company that built and uses the software. Individuals and organizations responsible for the design, development, testing, and delivery of software that is vital to the business and people or those who must effectively manage a variety of challenges pertaining to quality should not miss this event.

Traditional challenges such as time-to-market, reduced costs, and increased customer satisfaction are compounded when cloud and mobile platforms are introduced. Organizations of all types—ISVs, enterprise IT, online providers, embedded systems groups, professional service organizations, device manufacturers, and telcos—must all adopt new software testing strategies to meet the rigorous demands of this changing business environment.

Lifecycle virtualization, development testing, and infrastructure test optimization help to deliver inventive ways of solving these traditional challenges. Today’s modern solutions work and can help to alleviate tactical activities and transform organizations of all types to more strategic teams with better technology and business alignment. In particular, as mobile devices and tablets “consumerize” the business application, quality, time-to-market, and costs all need to be optimized relative to the risks of new initiatives.

In this web seminar, voke's Theresa Lanowitz and Cognizant's James Mondi share examples across industries where strategic quality initiatives have been implemented to drive business outcomes and generate incrementally more business value. This web seminar will help you contextualize the strategies and processes around end-to-end quality with real life experiences and challenges.

You’ll learn:

  • How to build strategies for testing new-age applications as well as age-old computing problems
  • Methods to enhance quality and service delivery by establishing the right structure, process streamlining, and by leveraging technology
  • Implementation approaches for an end-to-end quality initiative and some of its pitfalls and challenges

Join voke principal analyst Theresa Lanowitz and Wayne Ariola, VP of Strategy at Parasoft, for a 45-minute webinar that:

  • Discusses the challenges that impede thorough and accurate testing of today's composite apps.
  • Explains the real-world impacts of such testing delays and limitations.
  • Introduces new technologies that enable testers to access the exact test environments they need—any time and anywhere.

You'll learn how service virtualization not only provides 24/7 access to the environments needed to test, but also significantly reduces the CAPEX and OPEX associated with establishing, configuring, and maintaining test environments. 

Date: Wednesday, April 25, 2012
Time: 1pm - 2pm ET

Almost daily, we see reports of software failures that harm enterprises and impact the brand, putting testing organizations and their efforts in the spotlight. Fortunately, testers are now in one of the most exciting times in the software industry’s history! Theresa Lanowitz describes how you can begin to use new technologies—cloud, virtualization, and mobility—to deliver more value to your company, enhance your career, and act as a change agent for higher quality. As organizations adopt cloud and mobile strategies, testers must be ready to deliver immediate value on these new platforms while test organizations must complement and extend their existing tools to ensure these new platforms meet the demands of the business—especially in the areas of performance and security. Theresa reports on the ways that leading organizations are using the cloud and virtualization to test over more platforms, deliver greater coverage, and find critical defects prior to production. Find out how your team can begin to use—or enhance your use of—these technologies while improving on all corners of the classic “cost, quality, schedule” triangle.

Join voke's Theresa Lanowitz at StarEast 2012 in Orlando, Florida.

voke's Theresa Lanowitz is joining Microsoft's Charles Sterling at StarEast 2012 to present the Seven Secrets of Microsoft Test Professional.  The session will be live at StarEast and available online in the virtual conference.  The Seven Secrets will be presented in the session titled:  Software Testing Using Microsoft Visual Studio Test Professional.


Join voke's Theresa Lanowitz at Cognizant's Testing Summit in Sydney, Australia on April 3, 2012.

Join voke's Theresa Lanowitz at Cognizant's Testing Summit in Dubai, UAE on February 6, 2012.

Will a new generation of Lifecycle Virtualization capabilities drive the development of the next set of industry leaders?

Let's face it - today's customer has "no mercy" for a company that can't deliver the services they demand, on time and with uncompromising quality. Keeping IT costs down is no longer a competitive differentiator - it is a requirement for entering the game. Therefore the companies that win in today's economy will be the ones that can innovate and deliver new products and services to market the fastest.

Lifecycle virtualization includes the following solutions such as virtual lab management (VLM), virtualized cloud platforms, service virtualization, defect virtualization, and device virtualization. Alongside desktop and server virtualization, lifecycle virtualization serves as the third pillar in a truly virtual environment. In fact, Lanowitz believes lifecycle virtualization has the power and potential to deliver more impact to the market than both server and desktop virtualization, by finally solving age-old and classic challenges of software development and delivery.

Get visionary insights about this latest customer-based research from voke principal analyst Theresa Lanowitz in this one-hour webinar. She will be joined by ITKO "Chief Geek" and CA distinguished engineer John Michelsen who will present real world examples of how Service Virtualization allows software development teams to shave weeks or months off their time-to-market, while drastically reducing infrastructure costs and performance issues in production.

Join voke's Theresa Lanowitz at Cognizant's exclusive testing summit in Silicon Valley on December 6, 2011

With ever-increasing adoption of cloud in the enterprise, how will IT properly take advantage of it where it can provide the most value? Join ITKO and analyst firm voke's Theresa Lanowitz, a noted expert on virtual lab infrastructure, for the latest research on where virtual lab technology is going, and how devtest clouds will impact the enterprise view of both private and public clouds.

Where:  CA World 2011, Las Vegas, NV

When: November 16, 2011 at 8:30 AM

The link between software defects and business risk, including delayed time-to-market and lost customer satisfaction, is undeniable. To remain agile today and avoid quality control problems late in the cycle, requires testing be expanded beyond traditional QA testing into development.

In this live eSeminar leading industry analyst Theresa Lanowitz of voke, along with Coverity experts, will demonstrate why the key to success does not lie in adapting your current process, but in integrating development testing into your existing application or software development lifecycle.

During this informative 60-minute webinar, technology experts will explain:

  • The benefits of development testing, from faster time-to-market to enhanced visibility
  • How to transform your development organization to drive quality
  • How to foster better collaboration between Development and QA

Delivering a quality product within a tight deadline keeps many engineering and test leaders awake at night.

The solution: mitigating risk by linking business requirements to the quality process early on and tracing those requirements throughout development.

Infrastructure test optimization (ITO) provides the path needed to drive innovation, gain a competitive advantage and deliver quality products to market on time. With ITO, organizations benefit from greater test coverage, improved collaboration and efficient use of resources.

Join IBM Rational, Spirent and independent analyst firm voke as they share best practices on ITO. Then identify opportunities for your organization to maximize test efficiency, mitigate risk and meet customer requirements. And be on your way to a good night's sleep.

Look for voke's Theresa Lanowitz at Infosys Connect on August 8 - 11 in Las Vegas, Nevada.

Cloud computing is happening in a big way.  No wonder: infrastructure-as-a-service, resource elasticity, and user self-service promises huge, visible, and fast returns.

The needs of software development and testing  for scalable, flexible, compute-intensive IT infrastructure makes it an incredible candidate  for the benefits of cloud computing. Whether it is vast clusters for testing, dozens of machines to run ALM tools, or the requests for “just one more box,” development and test teams are always asking for something , it is always changing, and time is of the essence.

Join us as Theresa Lanowitz, the founder of analyst firm voke, discusses the utilization of cloud resources for test and development.  Theresa will share research showing how this approach can lead to lower costs, more productivity, and more predictability. Joining Theresa will be Anders Wallgren, CTO of Electric Cloud, who  will show how task and workflow automation, resource management, and tool integrations allow test and development  teams to effectively use a  cloud infrastructure.

The world of applications is transforming and increasingly complex. The demands for new technologies like cloud & mobile, distributed global teams and lean methodologies have made it even more difficult to maintain competitive advantage and contain IT development costs.

Join HP's Matt Morgan and voke's Theresa Lanowitz as we share the results of a recent study on application modernization.

In this discussion you will hear how other global enterprises are addressing application modernization challenges:

  • What is the driving force behind modernization efforts
  • What is the business case for modernization
  • How other organizations are transforming their business through innovation and technology
  • How much is being invested in innovation vs. maintenance (time, % of development effort, budget, etc.)
  • How better quality, better performance and better security are addressed in modernization projects
  • How companies are determining which applications to keep, change or retire
  • How HP supports modernization and innovation

Join voke's Theresa Lanowitz at Cognizant's Testing Summit in Boston on June 21-22, 2011.

Join voke's Theresa Lanowitz at Search Software Quality's virtual tradeshow.

See voke's Theresa Lanowitz at Cognizant's Testing Summit in Dubai, UAE on February 16, 2011.  Theresa will be discussing the latest testing trends to transform your testing organization through modern technology and participating in a panel discussion about testing.

Join voke's Theresa Lanowitz live at Cognizant's exclusive testing summit in Schaumburg, Illinois on December 9, 2010.

Join voke's Theresa Lanowitz in Blueprint's Executive Webinar Series about requirements definition.

Join voke's Theresa Lanowitz in Blueprint's Executive Webinar Series about requirements definition.

See voke's Theresa Lanowitz at Cognizant's Testing Summit in Sydney, Australia on October 21, 2010.  Theresa will be discussing the latest testing trends to transform your testing organization through modern technology and participating in a panel discussion about testing.

New tools and solutions are delivering novel ways to solve age-old challenges and problems encountered throughout the application lifecycle. These testing solutions in the market enhance the communication between developers and testers while revolutionizing automated testing. Technologies, such as virtualization, enable testing organizations to reduce capital expenditures while improving time-to-market and decreasing test time.

Join voke founder and analyst Theresa Lanowitz and Microsoft's Brian Keller as they discuss how modern testing practices are undergoing a revolution because of new tools and supporting technologies. This presentation will also focus on:

  • Exploring the modern testing market and its trends
  • Investigating the benefit of virtual lab management in testing environments
  • Examining the voke Market Mover Array chart

See voke's Theresa Lanowitz live and in-person at the Star West conference in San Diego, California on 9/29/2010.

Every tester has heard “it works on my machine” from a developer, referring to a defect deemed to be non-reproducible. We all know the back-and-forth conversations and have yearned for ways to easily replicate test environment failures in the development environment. Test organizations often struggle with access to test environments that closely match production while the operations department struggles to keep up with the demand for provisioned environments. Virtual lab technology can solve these frequent, tedious, and expensive problems, delivering immediate productivity and return-on-investment. By shattering barriers between development, testing, and operations, virtual lab technology is transformational and promises to be the hub of the modern application lifecycle. Theresa Lanowitz shares the results of the “voke Market Snapshot” report on virtual lab management. This groundbreaking research is relevant, current, and something all testers and test managers need to know. Learn how to leverage virtual labs in your test organization while eliminating the age old developer-tester contention that “it works on my machine.”

voke's Theresa Lanowitz will be joining Microsoft's Dave Mendlen in the keynote at Visual Studio Live in Redmond, Washington on August 4, 2010.

Missed the event?  Watch the video of Theresa's presentation today.

voke's Theresa Lanowitz is presenting analysis and moderating a full day of panels about the latest testing trends at Cognizant's "by-invitation only" event in Boston on July 26-27, 2010.

voke's Theresa Lanowitz is participating in TechTarget's virtual seminar about application lifecycle management.

Application performance management requires you to pay attention to each step of the performance lifecycle - from designing the architecture, to the build, to testing, monitoring, maintenance and management. Performance experts dissect each phase of the lifecycle to reveal solutions for the most common performance problems, the right tools for the job, and tips for finding, diagnosing and fixing performance bugs.

This free, one-day virtual seminar focuses on:

  • Techniques for applying application management across the lifecycle
  • How to elicit performance goals for client, server and mobile applications
  • Applying a tools-based approach to any application performance management process
  • How to identify performance issues in cloud environments

Join VMLogix CEO Sameer Dholakia and analyst firm voke Founder Theresa Lanowitz in this live webinar as they discuss how virtual lab automation is being leveraged by IT departments to provide users a shared Cloud infrastructure, on a self-service basis, to provide an automated, streamlined and efficient management system of dynamic, scalable, elastic and graded cloud infrastructure, both on-premise and off-premise.

San Francisco, CA

In this thought-provoking session, we will discuss the changing business climate in the carrier market and how the complexity involved in deploying LTE/4G/NGN networks is affecting the quality process.

  • What is different about today's infrastructure deployments compared to previous generation deployments?
  • How do those differences affect the complexity of deploying quality services on time and on budget?
  • What needs to change in the world of quality to keep pace with the business world that carriers operate in?

Join us to learn how BT, one of the world's leading providers of communications solutions and services operating in 170 countries, has made innovations in its testing practices to address these challenges.

If you’re interested in optimizing IT resources by transforming your application lifecyclein particular efficiency and qualitythen Join Theresa Lanowitz, founder of analyst firm voke, as she presents the findings of a recent market snapshot on performance centers of excellence (CoEs). Topics covered will include building a performance COI, achieving qualitative and quantitative ROI, gaining organizational maturity, and realizing strategic value and tangible results. You’ll come away with a new strategic approach to delivering customer satisfaction, high quality, and resource savings.

Following the economic downturn of 2000 to 2003, the enterprises that pursued short-term cost-cutting strategies such as blindly outsourcing and rollbacks in quality assurance found themselves ill prepared for future opportunities. New research suggests that those development organizations that continue to invest carefully in critical IT areas such as Software Production Management and virtualization will be better positioned for the next cycle of growth and expansion. In fact, so-called "back-end" development processes such as the build-test-deploy cycle are ripe for time- and cost-savings and productivity improvements.

Join noted industry analyst, voke's Theresa Lanowitz, and Electric Cloud VP Engineering Martin Van Ryswyk as they explore specific ways you can transform your software development infrastructure to cut costs yet boost productivity. Attendees will learn how not to just survive the economic downturn, but thrive.

Orlando, Florida

Performance experts discuss ways to document performance and scalability requirements, track those requirements through development and test, and measure performance across every stage of the development lifecycle. The panel concludes with a debate on how to best determine if those requirements are met prior to moving to production. This discussion gives you insight into how to:

  • Define measurable performance requirements before a line of code is written
  • Drive development and test strategies through effective performance requirements
  • Determine if performance requirements are met before application deployment

To achieve business optimization through the application lifecycle, organizations are building centers of excellence (COE). A COE focused on performance is a strategic way to deliver customer satisfaction, high quality and resource savings.

Join Theresa Lanowitz, founder of voke Inc., as she presents the findings of a recent Market Snapshot on Performance Centers of Excellence. In this presentation, we will discuss:

  • Building a performance COE
  • Achieving performance COE ROI – qualitative and quantitative
  • Gaining organizational maturity through a performance COE
  • Realizing the benefits, results, and strategic value of a performance COE

Uncertain times demand surefooted testing and QA strategies that ensure your software and applications perform as desired.   Theresa Lanowitz is presenting the Business Challenges of Testing at Cognizant's exclusive event.

When solving problems with enterprise applications, the first challenge is to reproduce the error. This is the basic starting point of any problem resolution process - programmers need to reproduce problems to fix their code, testers must verify and document defect reports before sending them to development, and support teams need to understand the specific details of a problem before escalating user issues. It sounds simple enough, but for enterprise applications this can be an extraordinarily complex and costly process. Re-creating the environment, re-populating the database, and generating the required load on the servers is a tedious, manual process that involves many teams. There is a clear need for corporate IT to be able to automatically reproduce any problem, from anywhere in the world, without needing to reproduce it using brute force.

Join Theresa Lanowitz, analyst from voke, and Jonathan Lindo, CEO and Founder of Replay Solutions for a discussion of current challenges in today's application problem resolution processes and suggestions for how application development teams can dramatically shorten the process of fixing defects to speed time-to-market. This session will give practical guidance on how your application team can:

  • Save money and increase efficiency by eliminating complex processes needed to reproduce defects
  • Improve collaboration between geographically disperse teams
  • Increase application quality by fixing those hard to find or intermittent defects

Replay Solutions provides application problem resolution products that dramatically shorten the process of fixing defects to speed time-to-market. ReplayDIRECTOR functions like a DVR for enterprise applications - recording all inputs and events affecting your application while it is running, then replaying those steps to execute the code in exactly the same way and reproduce the error without needing to reproduce the environment the defect occurred in.

Join HP, Blueprint and voke for the RQNG Speaker Series webcast on August 21, 2008 at 2:00 PM EST. Read More...

How Virtualization is Enabling Self-Service to Transform the Global Lifecycle
Date: Wednesday, July 23, 2008
Time: 2:00 PM Eastern; 11:00 AM Pacific

Banks have ATMs; grocery stores have self checkout; airlines have self check-in. All of these self-service approaches provide convenience for customers and deliver ROI for the companies that offer them.  Self-service has appeared within the corporate environment as well.  Many companies are offering self-service access to computing resources to their business constituents. This increases the ability to provide infrastructure and services more efficiently and use resources in more strategic ways to benefit the business.

Cutting edge IT services are now available through a self-service model thanks to virtualization. Virtualization lets companies pool IT resources and provide them as needed throughout the entire global lifecycle.

Join analyst Theresa Lanowitz, founder of voke Inc., for this informative session where you will learn about self-service IT and:

  • Key components to the global lifecycle transformation
  • Current issues hindering the implementation of the global lifecycle and how to overcome them
  • Best practices and innovative technologies available for the enterprise

Learn how virtualization is enabling self-service to transform the global lifecycle!

Join Theresa Lanowitz and Blueprint on Wednesday June 18, 7:00-7:30pm at the Partner Showcase Theatre at HP Software Universe, Las Vegas, NV.

All are painfully aware of the dismal statistics on software projects success rates. Recent reports show that the situation is not trending for the better, and continue to point to poor requirements as the leading cause. When you peel back the covers it’s really no wonder – the discipline of Requirements Definition is not formalized, most are trying to do this work using only word processors and spreadsheets, and the role of requirements author is anything but standardized or supported.

The good news is that there is significant movement in the industry on all these fronts of late. Professional organizations are emerging for this discipline and are growing rapidly, powerful purpose-built tools for Requirements Definition now exist, and the role of the Business Analyst is rapidly solidifying. This presentation provides a snapshot of these new developments and shares some results from a recent study on the role of the Business Analyst.

We invite Business Analysts or anyone interested in requirements to take the survey! Read More...

Orlando, Florida

Orlando, Florida

Today's enterprise apps are both complex and ever-changing, which makes delivering high performance difficult. By Virtualizing the behavior of application services and data in a VSE, teams can answer this challenge with Load & Performance validation best practices, and test tools like LoadRunner, to ensure solid performance throughout the development and integration lifecycle.

Join leading Application Lifecycle analyst Theresa Lanowitz, voke, and iTKO LISA founder & Chief Architect John Michelsen, for this online event May 28, 2008, 2:00 PM Eastern / 11:00 AM Pacific.

Test managers constantly lament that few outside their group understand or care much about the value they provide and consistently deliver. Unfortunately, they are often correct. The lack of visibility and understanding of the test team’s contribution can lead to restricted budgets, fewer resources, tighter timelines, and ultimately, lower group productivity. Join Theresa Lanowitz and Dan Koloski as they highlights ways to move from simply being a tester of software to an advocate for your organization’s customers. Learn how to effectively and concisely communicate with key stakeholders in your organization to ensure that they understand the value and role of the testing group. With effective and concise communication, the testing group will be perceived as more strategically important and integral to the success of every project.

Specific points to be discussed include:
  • Strategies for communicating complex data
  • Ensuring your communications give you the visibility you need
  • How to create testing evangelists within your organization

  • In this web seminar Theresa Lanowitz, founder and CEO of voke, and Ben Chelf, CTO of Coverity will recommend effective strategies for ensuring superior code quality in multi-threaded applications. Theresa will discuss the increasing trend toward multi-core environments and the critical need for implementing effective tools and processes early in the development lifecycle. Ben will describe how recent breakthroughs in the use of code analysis are enabling developers to identify and eliminate dangerous concurrency defects early in the development lifecycle. Read More...

    FutureTest 2008
    New York, NY

    Join virtualization and application lifecycle expert analyst Theresa Lanowitz, of voke, inc. and John Michelsen, founder and Chief Scientist of iTKO LISA, to explore the current and future uses of Virtualization to assist development and QA processes. Both market perspectives and real-world examples will be discussed.


    Join virtualization and application lifecycle expert analyst Theresa Lanowitz, of voke, inc. and John Michelsen, founder and Chief Scientist of iTKO LISA, to explore the current and future uses of Virtualization to assist development and QA processes. Both market perspectives and real-world examples will be discussed.


    Anaheim, California
    October 22 – 26, 2007


    In this joint Borland/VMware webcast, Theresa Lanowitz from voke will talk about what it takes to test and deliver applications that hit their mark using virtualization. And why getting the most out of virtualization depends on how seamlessly it can be integrated with your software testing processes.


    SQC-UK Software & Systems Quality Conferences
    London, United Kingdom


    Join this webcast to hear:

    • The latest research on software production management
    • Best practices in automating the build and release process
    • How to maximize developers' time while improving efficiency
    • What you should be doing now to improve software quality and timeliness

    San Francisco, CA
    September 11-13, 2007

    How do you define Application Lifecycle Management?

    Are you a CIO, CTO or IT manager struggling with breaking down silos within your organization?

    Are you wondering how you step forward? Are you curious as to "What's Next?"

    MKS invites you to join Theresa Lanowitz, Founder, voke, inc., for an informative webinar focused on the application lifecycle 2.0: Begin With The End In Mind.


    Orlando, Florida
    June 10 – 14, 2007

    STAREAST 2007
    Orlando, Florida

    Join Theresa Lanowitz, voke, Inc. and Dan Koloski, Empirix as they highlight ways to move from simply being a tester of software to an advocate for your organization’s customers.


    Communicating the Value of Testing
    A Software Test & Performance Web Seminar
    Wednesday, May 2, 2007, 11:00AM Eastern; 8:00AM Pacific


    SQC Software & Systems Quality Conferences
    Düsseldorf, Germany

    This keynote presentation will focus on the changes every Quality Assurance organization is experiencing and how to manage the transition in becoming a model organization for the 21st century.

    Get first hand the latest industry study on the tangible benefits of adopting Virtual Lab Automation. Theresa Lanowitz, founder of Voke Inc. will elaborate on the findings from a recent field study.

    Learn how your peers are:

    • Tackling infrastructure and process challenges associated with supporting the development and testing of complex applications and systems
    • Making the decision to adopt Virtual Lab Automation
    • Benefiting from the results of virtualizing and automating the test lab

    Infoworld Webinar:  The Future is Now for Virtual Labs. 

    Can Your Business Afford to Wait?

    Theresa Lanowitz, Founder of Voke Inc., and Marcus MacNeill, Director of Product Strategy, Surgient

    San Francisco, CA

    Los Angeles, CA
    November 7-9, 2006

    Seminar - October 24, 8:00 am, Mountain View, CA
    Webinar - November 1, 10:00 am PST

    Join Theresa Lanowitz for the Networking Equipment and QA: Breaking the Innovation Barrier keynote on October 24, 2006 in Mountain View, CA.


    Las Vegas, NV
    October 8-11, 2006 

    Software and Systems Quality Conference
    Zurich, Switzerland