New voke Reserach Finds Service Virtualization Market Critical
September 26, 2018


Service Virtualization Delivers on the Promise of Testing Earlier and Shifting Left

San Francisco, CA. September 26, 2018 – voke, inc., a modern analyst firm focused on the edge of innovation, today announced the publication of a new Market Mover Array Report on Service Virtualization. The report highlights the need to make service virtualization technology a critical component of the software lifecycle, to enable testing to keep pace with development and deliver on the ultimate goal of getting quality software to market on time and within budget. The report highlights that service virtualization is essential to:

  • Accurately model the real-life behavior of software prior to production
  • Remove constraints and wait times of unavailable or incomplete services
  • Easily test edge cases and difficult to reproduce scenarios
  • Prepare for the next wave of innovation, such as the Internet of Things (IoT)

“The dilemma of testing is one that all software engineering teams face - you are unable to accurately test anything until there is a complete system with realistic data. By the time testing teams get what they need, the time for testing has expired,” said Theresa Lanowitz, founder of voke, inc. “To solve that classic testing dilemma, software engineering teams must bring in service virtualization as part of their engineering process, to empower testers to keep pace with development, regardless of lifecycle practices employed. By virtualizing work in progress, software quality is ensured from the start of every project.”

Lanowitz continued, “We have been shifting left in the software testing process for over a decade. Service virtualization is a proven technology with demonstrable ROI that delivers on the shift-left promise and empowers teams to stop waiting and start testing!”

In addition to detailing the benefits of service virtualization, the report goes on to provide analysis of six market moving vendors in the service virtualization market. In alphabetical order, those vendors are:

  • CA Technologies
  • IBM
  • Micro Focus
  • Parasoft
  • SmartBear
  • Tricentis

About the Market Mover Array

The voke Market Mover Array series is a modern way of examining and evaluating vendors in a market. Analysis that is based primarily on market share is indicative of what has already happened in a market and well known by market participants. voke believes that analysis of where the market is headed, or needs to be headed, provokes the insight for the future. Making predictions and providing analysis of where the market will go provides a valuable new perspective. Innovation is required to deliver what is necessary for the future, and market impact is essential to change the point of view.

The voke Market Mover Array Report: Service Virtualization is available to voke’s research clients at Press interested in obtaining a complimentary full copy of the report may contact Blair Moreland.

About voke

voke, celebrating its twelfth anniversary and founded in 2006, is a modern independent technology analyst firm focused on the edge of innovation. voke’s primary coverage area is the application lifecycle and its global transformation, including testing, virtualization, cloud computing, release management, embedded systems, cyber security, Internet of Things (IoT), mobile and device software. voke is a champion of quality and emphasizes the need for testing throughout the lifecycle. Companies of all sizes, financial firms, and venture capital organizations turn to voke to harness strategic advice, independent and impartial market observations and analysis to move markets beyond the status quo. Please visit to become a research client.

Press Contact

Blair Moreland