Recognition

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Upgrade your membership to read how Fanfare accelerates product delivery and quality through system and device testing.

Upgrade your membership to read how iTKO modernizes and optimizes the IT lifecycle.

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Login to read how Replay Solutions helps eradicate elusive defects.

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MKS is in a unique position to fill the void left by independent software companies being acquired by larger vendors.  With its MKS Integrity platform, the company has a strong and stable offering.  The openness of the MKS Integrity platform means nimble and innovative vendors can easily integrate their unique offerings into a core lifecycle platform to transform the lifecycle.

With the introduction of Visual Studio Team System, Microsoft began to transform and challenge the conventional wisdom of the linear application lifecycle.  Today, the market has moved to an integrated approach of skills, processes including best practices, and technology to transform the application lifecycle and enhance the business.  Microsoft with its organic product creation and growth is at the forefront of transforming the market.

IBM/Rational is in the Pivotal band of the voke Market Mover Array chart. In the past 24 months, IBM/Rational has enhanced its market leadership through more tightly integrated messaging with other IBM product lines as well as outlining a clear strategy for the brand.  The company has also increased its technology leadership through a series of strategicacquisitions, most notably Telelogic, delivered newly developed products to enhance its core offering, and continued to invest in its partner program.

With its strategic acquisition of Telelogic, IBM/Rational is in a strong position to transform the application lifecycle market to include traditional embedded and systems software.  Watch for IBM/Rational to continue to innovate and take advantage of new and diverse
market opportunities.

Hewlett-Packard (HP) is in the Pivotal band of the voke Market Mover Array chart. HP’s position shows it is strong in both market leadership and technology. HP has continued to show progress and commitment to the application lifecycle market through its acquisition and partnering strategies. HP’s acquisition of Mercury in November 2006 has allowed the vendor to catapult its application lifecycle status to a higher level. The Mercury acquisition with market leading quality assurance offerings gave HP a core competency to work with as the vendor navigated the application lifecycle path.

HP is working to prove itself as an enterprise-worthy partner in the application lifecycle market. Its partnerships and acquisitions have proven to be strategic over the past 24 months. Watch for HP to deliver more value through organic growth of its offerings.