Market Mover News June 2010

Virtual Lab Management: The Hub of the Modern Application Lifecycle

Organizations surveyed saved an average of over $1 million, increased productivity, and eliminated servers and physical machines by adopting virtual lab management solutions.
– voke, inc.

Virtualization lab management (VLM) is no longer just for the testing lab. It is a defining technology that can increase productivity and lower expenses for traditional IT organizations, such as development, quality assurance, and operations, as well as a company’s sales team, customer support, marketing, technical publications, and training. voke predicts virtual lab technology will act as the hub of the modern application lifecycle and dismantle functional silos that are entrenched in today’s organizations.

From August 2009 to February 2010, voke conducted an independent survey of 100 organizations using virtual lab management technology. Our survey found that organizations are leveraging this technology in the testing lab and beyond to achieve a quick and measureable ROI.

“Virtual lab management continues to prove itself as a rare, real, breakthrough use of technology revolutionizing the computing industry and the enterprise,” said Theresa Lanowitz, lead analyst for voke, inc. “Virtualization remains the defining technology of the 21st century. VLM has proven to be immediately effective at containing costs, delivering efficiencies in the provisioning of lab equipment, and eliminating both perceived and real bottlenecks. The market potential for this technology has the opportunity to exceed the combined market penetration of hypervisor solutions and application lifecycle combined.”

The results of our second independent survey on virtual lab technology are published in “Market Snapshot™ Report: Virtual Lab Management.” This downloadable report, available to voke Research subscribers, focuses on VLM’s market readiness, awareness, use, benefits, and ROI.

vlm_reportMarket Snapshot highlights:

  • How VLM technology streamlines and connects development, QA, and operations with significant productivity improvements and headcount savings, as well as lower capital expenditures.
  • Why virtual lab management can be successfully leveraged well beyond development, QA, and operations to promote further savings and ROI throughout an organization.
  • A short list of VLM vendors to consider when adopting this emerging technology.

Is your company a VLM vendor, or do you work in a related market?

  • Download this report to gain more insight about the virtualization market for your products and services.
  • Talk to voke analysts to get more in-depth analysis on these findings. Contact voke to schedule an advisory phone inquiry or an onsite strategy engagement.
  • Purchase a reprint for sales enablement and lead generation programs, enabling you to cite voke data in your marketing materials.

We need your help! It’s not too late to participate in our webcast series on virtual lab management. Contact us today.

Are you in a different technology market?

  • Collaborate with voke to create a snapshot of your market focusing on ROI, best practices, or defining an emerging market segment. Contact us.


Our Predictions

What’s Next for Virtual Lab Management

Shatter silos with virtual lab management. Virtual lab management is poised to be the new hub of the modern application lifecycle. For the first time in the history of the application lifecycle, virtual lab management streamlines and connects the key barriers between the three pillars of IT: development, QA, and operations.

Virtual lab management provides development and QA with unlimited and instantly provisioned environments for testing and development without the bottleneck of operations. By providing operations with unlimited virtual environments to plan and prepare for a new application in production, time-to-market and value are significantly improved.

Delivering QA in an environment as close to production as possible for testing eliminates the back and forth tension between development and QA in defect replication. Virtual lab management facilitates automated build, integration, and testing on unlimited virtual platforms.

Virtual lab management extends into the support domain by easily replicating customer environments for defect replication and remediation. It is by virtue of this extension into the support area that the line of business and IT are further and more closely aligned.

voke predicts virtual lab management will be the hub of the modern application lifecycle and a major factor in breaking the operations bottleneck. The sweet spot of use for virtual lab technology is clearly in development, quality assurance, and operations groups. But the rapid return on investment and ease of use of the technology is expanding well beyond IT and to areas such as training, sales, marketing, systems engineering, and technical publications.

Market research by voke shows such strong and fast ROI numbers as:

  • Headcount savings and productivity improvements of 38% on average
  • Elimination of 57 servers and 101 physical machines per organization on average
  • Cost savings ranging from $105K to greater than $6M per organization

The findings of the study are now available to research subscribers in the voke Market Snapshot Report: Virtual Lab Management. Download and read this report.

 


News Briefs

voke Launches Redesigned Web Site and New Advisory Services

voke is pleased to announce the newly designed www.vokeinc.com. Our site has been updated with a fresh new look and includes new online research and advisory services. In addition, current vokeStream research subscriptions (www.vokestream.com) are now automatically transferred to www.vokeinc.com.

To access voke’s research, go to www.vokeinc.com and login using the email address and password created when you registered. We invite you to bookmark our site and add the new domain to your email filter in order to continue receiving important announcements.

Interested in receiving specific one-on-one advice from voke? Consider upgrading your research subscription to include advisory phone inquiries with voke analysts. Upgrade your subscription.

Online special: 50% OFF advisory packages when purchased online now through June 30, 2010.

New! voke Market Mover Blog

We invite you to visit the voke Market Mover Blog at voke.blogspot.com. Read voke’s commentary and analysis about the latest trends moving the market.

voke’s blog features commentary about market moving events, announcements, products, technology trends, and marketing genius.

For access to voke’s in-depth analysis and research, subscribe to voke’s research.

“What Tool Should I Buy?” On-Demand Webcast Series Debuts

voke is hosting a free on-demand webcast series focusing on the most frequently asked questions of voke analysts about purchasing enterprise technology. Our innovative webcast series focuses on identifying the short list of technology vendors in the market with additional discussion with market leading vendors Citrix, CloudShare, and VMLogix on how to justify the solution and ensure a successful implementation.

We invite you to attend our premier series, “What Tool Should I Buy: Virtual Lab Management – Cloud and On-Premise.” This complimentary series can be watched anytime, anywhere at your own pace

vlm_thumbnail_bigWebcast series premier will feature:

  • Insight from voke’s survey of 100 companies who are currently achieving measurable ROI from virtual lab management technology (VLM) in IT and beyond.
  • Our short list of market moving and innovative VLM technology including cloud and on-premise solutions.
  • Sessions with leading VLM technology vendors such as Citrix, CloudShare, and VMLogix, focusing on how to justify the purchase.
  • A follow-up discussion with real-life FAQs submitted from webcast attendees will debut on June 2, 1010.

Why should you attend?

Do you offer virtual lab management tools or similar solutions? This webcast series will help you further understand the virtualization market as it relates to your products and services. Learn more.

Does your company develop technology solutions in a different market? Consider partnering with voke on future webcasts about your market. Contact us.

 


Analyst Quick Tip

Data Makes the World Go Around

Data. Data. Data. Survey your market and use the results for everything from sales to marketing to exploring product directions.

Numbers tell a story. Today, every purchase must be justified from a financial point of view. Use voke to survey your market and create a vendor neutral Market Snapshot Report to enhance sales, assist with justifying the purchase of a solution, and identify product and market opportunities.

 


Coming Soon

Events

Meet with voke at these upcoming industry- and company-sponsored events. View calendar of events for more details.

  • Citrix Synergy – San Francisco, CA – May 11 -13, 2010
  • IBM Innovate 2010 – The Rational Software Conference – Orlando, FL – June 6 -10, 2010
  • Microsoft Tech-Ed North AmericaNew Orleans, LA – June 7 -10, 2010
  • HP Software Universe 2010 – Washington, D.C. – June 15 -18, 2010

On-Demand Webcasts

  • What Tool Should I Buy: Virtual Lab Management – Cloud and On-Premise Multi-session Series is now available. Watch now at your convenience.
  • What Tool Should I Buy? Testing Platforms Series is coming soon. Contact voke to participate.

Interested in sponsoring and/or participating in future webcasts? Contact us to suggest a topic

Upcoming Research Agenda